In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Over the years, I've discovered that single malt, scotch, and smoky whiskeys are the most enjoyable. Which one is your favorite? The tale of Glen Moray is reminiscent of a Scottish folk story. It tells of three brothers,…
One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…
Here, at the beginning, I will quickly summarize for you what you need to know about the 151st Open Championship. This year, Royal Liverpool Golf Club, on the north-west coast of England, hosts the 151st edition from 20–23…
I understand that everyone is currently preoccupied with the recent merger announcement between the PGA Tour and LIV Golf. Let's talk about next week's 123rd U.S. Open Golf Championship. The Los Angeles Country Club will become the 53rd…
After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…
Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…
The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…
This collaboration between Gleneagles and John Deere began when an exclusive contract was signed in 2017. John Deere's local dealer Double A Trading is involved in this cooperation. As part of the agreement, John Deere exclusively provides golf…
The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…
I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…
I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…
Have you heard about the Centurion Club (founded in 2013) from Hertfordshire, UK? For at least one reason, you might have heard about the club. It hosted twice the European Tour’s GolfSixes in 2017 and in 2018. The…
I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…