HSBC extended its commitment to golf sponsorship by 5 years

By: November 4, 2015

HSBC‘s announcement about the renewal of their global golf sponsorship portfolio (World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship) brought a great relief. In the summer was announced that HSBC will continue as Patron of The Open Championship.

The renewed golf sponsorship includes a 5-year extension for the Abu Dhabi HSBC Golf Championship, and a 3-year deal to extend the HSBC Women’s Champions in Singapore on the LPGA Tour. HSBC also is a main sponsor of The Open Championship.

The HSBC Champions‘ prize money will go up in 2016 to $9.5 million, bringing it in line with the other American-based WGCs.

Continues below…

SHANGHAI, CHINA - NOVEMBER 03:  (L-R) HE Aref Al Awani, (General Secretary of Abu Dhabi Sports Council), Kyi Hla Han (Chairman of The Asian Tour), Tim Finchem (PGA TOUR Commissioner), Giles Morgan (Global Head of Sponsorship and Events, HSBC), Keith Pelley (European Tour Chief Executive), Martin Slumbers (Chief Executive of the R&A) and Guy Kinnings (Global Head of Golf at IMG) pose for a photograph following the HSBC Golf Sponsorship Renewal Announcement at the HSBC Golf Business Forum on November 3, 2015 in Shanghai, China.  (Photo by Andrew Redington/Getty Images) *** Local Caption *** HE Aref Al Awani; Kyi Hla Han; Tim Finchem; Giles Morgan; Keith Pelley; Martin Slumbers; Guy Kinnings

Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research. Banks (e.g. Citi was the official partner of the 2010 Ryder Cup) continue to be in the TOP5 most active categories in 2015. Despite of this fact, HSBC is not among the TOP10 biggest sponsors of golf:

Most active companies sponsoring golf worldwide

Finally, let’s not forget that the 11th World Golf Championships-HSBC Champions (5 – 8th November) kicks off tomorrow at the Sheshan International Golf Club.