Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National.
FedEx has become the official sponsor of the 106th edition of the tournament, which will take place on October 10-13, 2024, at Le Golf National.
The Strategic Alliance between the PGA TOUR and the DP World Tour was pivotal in securing this historic agreement.
For over three decades, FedEx has forged and nurtured a strong partnership with the PGA TOUR through its sponsorship of the FedEx St. Jude Championship tournament at TPC Southwind.
In addition to the significant on-course branding FedEx will receive, it will also work closely with the DP World Tour’s award-winning original and branded content team to deliver creative content campaigns across digital channels in the build-up to and during the tournament.
FedEx expanded its involvement with the PGA TOUR in 2002 by becoming an Official Marketing Partner and then added the umbrella sponsorship position of the PGA TOUR’s season-long FedExCup competition in 2007, which concludes with the FedExCup Playoffs each August.
Streaming – sustainability – technology
The emergence of streaming services and over-the-top (OTT) platforms has presented a significant challenge to the traditional broadcasting industry. This persistent issue has implications for businesses across the media landscape.
The shift in consumer preferences towards streaming/OTT services has disrupted the conventional broadcasting model and is likely to continue to do so.
The present-day scenario in the United States shows that a staggering 99% of households have subscribed to at least one streaming service. The prevailing trend is dominated by Netflix, Amazon Prime Video, and Apple TV+, which have achieved the highest subscription rates.
Netlfix‘s market share in Europe is 34%, with 88.81 million subscribers.
As a result, traditional broadcasters must adapt to these changes in the competitive landscape to remain viable and relevant.
While technology will undoubtedly play a crucial role in the activation of sponsorships and media production and presentation, it is highly likely that events will continue to prioritize Environmental, Social, and Governance (ESG) considerations.
As hosts and event organizers become increasingly cognizant of the significance of sustainability, they will likely focus their efforts on mitigating the impact of global climate change through their events.
Acknowledging the importance of ESG in events has become increasingly critical for companies and organizations, as it is now considered a vital component of responsible and ethical business practices.