51 entries: streaming

FedEx Open de Golf title sponsor

FedEx is the new Title Sponsor of the Open de France

By: 2024. 02. 07.

Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…

The Grove Club Car Bluetooth music speakers

Why did The Grove order a Club Car fleet with Bluetooth music speakers?

By: 2023. 05. 25.

You may remember from 2017 when I reported on Greg Norman's "Shark Experience" service for Club Car golf carts. Verizon provided the content (E.g. music, live sports, news, entertainment, golf tips by Greg Norman) in those days. It…

Porsche European Open 2022

How much competition can we expect at the 40th Porsche European Open?

By: 2023. 05. 16.

I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…

Golf Kitchen food golf clubs

Who will try to spice up Golf Kitchen to make it even more competitive?

By: 2023. 03. 22.

I am not saying anything new when I say that F&B is one of the most important sources of income for golf clubs. It is also worth noting that more cooking experiences are taking place online nowadays. GWI…

Jörn Plinke Head of BMW Golfsport Marketing and Partnerships

What opportunities does BMW see in golf sponsorship?

By: 2023. 03. 06.

WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…

Royal Greens Golf And Country Club Troon International

3 Troon International venues, in 3 countries & 3 different top-tier golf tournaments

By: 2023. 02. 02.

What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…

The R&A IMG Partnership extended

How will The R&A & IMG partnership evolve and expand in the future?

By: 2023. 01. 19.

The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

Amundi Evian Championship trophy

What opportunities does Rolex see in supporting the Amundi Evian Championship?

By: 2022. 07. 21.

The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…

Jon Podany CCO USGA

What will be the top commercial priorities of the USGA in the coming years?

By: 2022. 06. 22.

Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…

La Reserva Club Sotogrande Aramco Team Series 2022

How does Aramco Team Series strengthen La Reserva Club’s reputation?

By: 2022. 05. 18.

By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…

2022 Porsche European Open with PGA Tour stars

What are the 5 reasons to visit the 2022 Porsche European Open in June?

By: 2022. 05. 05.

I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…

Legends Tour 2022

Where will the 3 Legends Tour events be in 2022?

By: 2022. 04. 20.

Who doesn't want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing…

2021 Porsche European Open audience

Will the 2022 Porsche European Open be a blockbuster?

By: 2021. 12. 08.

I look forward to seeing how the organizers of the 2022 Porsche European Open deal with the challenges posed by the pandemic. What can they offer to make us feel better on the spot, but even if we…

Episode One - Ardglass - Paul and Chris in Ireland

How to present Ireland as a golf destination? How Sky Sports can help?

By: 2021. 10. 18.

Professor Catherine Johnson says "After lockdown was relaxed, it was streaming that retained its uplift, while time spent watching broadcast TV gradually declined back to normal levels. The Nielsen Total Audience Report (US) found video streaming increased from 19%…

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…

A House in Estoril the room

What makes the A House in Estoril homey for golfers?

By: 2021. 03. 16.

Now I see on my calendar that it has been 2 years since I gave a keynote presentation (customer experience as a differentiating factor) in Estoril at the 4th National Conference on Residential Tourism & Golf. Before I…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

European Tour flag-small

What will the European Tour look like for the rest of the year?

By: 2020. 05. 29.

Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…

Moments Matter initiative by Troon

Troon introduces “Moments Matter” initiative

By: 2020. 04. 09.

Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…