Rory McIlroy has achieved significant success in the DP World Tour Championships, securing the title three times to date: 2024: Won with a total score of 273 (−15), edging out Rasmus Højgaard by two strokes. This secured his…
The Austrian Alpine Open, presented by SalzburgerLand, will take place from May 29 to June 1, 2025. This thrilling event continues the legacy of the DP World Tour in Austria, building on the tradition established since 2010 at…
Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Transport accounts for nearly one-quarter of global energy-related CO2 emissions. The top three carbon footprint creators are cruise ships, short-haul flights, and diesel cars. I found a study that claims "Tourism is responsible for roughly 8% of the world’s carbon…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
Club Car has served as a supplier to the Tour since 1999, providing indispensable vehicles for the staging of DP World Tour events worldwide. The DP World Tour has just announced the continuation of its cooperation with Club…
Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…
Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…
Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
The global sports sponsorship market is poised for remarkable growth in 2026, with forecasts indicating a value that exceeds 2025 levels, paving the way for expansion throughout the decade. Market size estimates range from approximately USD 63–104 billion…
Partnerships are no longer a peripheral growth lever in B2B and SaaS. They are fast becoming a central pillar of commercial strategy. As organizations look ahead to 2026, a clear majority of B2B and SaaS leaders plan to…
Today, I had an inspiring conversation with a client about how a country can seamlessly integrate into the world of international golf tourism and attract a surge of golf enthusiasts. A shining example of this is Viya's expanding…
As the Abu Dhabi HSBC Championship prepares to open the DP World Tour Play-Offs from November 6–9, the DP World Tour is celebrating a powerful new chapter in its sustainability journey. For the first time in the history…
Austria is proactively enhancing its sports tourism sector—both winter and summer—to create a more sustainable, diverse, year-round, and high-quality experience for visitors. Many alpine regions are strategically reducing their reliance on skiing by promoting summer sports, hiking, biking,…
The Hero Dubai Desert Classic, in collaboration with Deloitte, is excited to unveil the Green Incubator Challenge, a global initiative designed to foster innovative, sustainable solutions for events. This initiative invites participants to submit their ideas, with the…
The expansion of sports tourism is a promising trend, driven by increasing international fan mobility and rising disposable incomes. This growth has notably contributed to the flourishing sports hospitality market, as fans demonstrate a willingness to travel for…
The DP World Tour is heading back to one of Europe’s favorite golfing destinations! The Estrella Damm Catalunya Championship will be hosted at the Real Club de Golf El Prat from May 7 to 10, 2026. The upcoming…