A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics.
When discussing data collection, we are no longer referring to a simple database of records; instead, we focus on engagement.
Understanding customer profiles and behaviors is essential. Identifying customer types allows us to gain the insights necessary to develop the most relevant offers.
After creating customer personas, we can develop strategies that align with them to drive revenue.
Toptracer adeptly recognized the emerging business landscape when it partnered with Sweetspot, a prominent provider of golf commerce platforms.
This collaboration is supported by a minority investment from Toptracer, illustrating a strategic commitment to the initiative.
Due to this partnership, Toptracer-powered driving ranges can now collect and utilize customer data in previously unavailable ways.
By automating bookings, payments, and ball dispensing processes, operators can reduce their reliance on manual staffing, streamline operations, and enhance profitability.
Key features of the new driving range solution include:
- Comprehensive business intelligence – Facilities can gather and analyze data on customer behavior, sales trends, and range utilization to make informed business decisions.
- Dynamic revenue management – Golf facilities can leverage data insights to optimize pricing, maximize range occupancy, and enhance profitability.
- Enhanced customer engagement – The solution provides a seamless experience, from booking to ball dispensing, and includes personalized messages, promotions, and membership offers tailored to each player.
- Toptracer integration – Players enjoy a seamless experience from booking their bay online or via their smartphone to receiving a personal welcome message when unlocking the screen at the bay to being their range session.
Henrik Ahlin, Founder & CEO of Sweetspot, added:
“This partnership with Toptracer aligns perfectly with our mission to challenge the traditional commercial models in golf.
By integrating our commerce platform with Toptracer’s technology, we’re equipping golf ranges with the tools needed to elevate their operations and grow their business like never before.”