A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…
Sweetspot, a leading data-driven golf club management, booking, and business solutions provider, is thrilled to announce its further expansion into the Scottish market by signing Montrose Golf Links as its first club partner. This milestone collaboration marks a…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
The National Golf Foundation’s latest annual state-of-industry Graffis Report had a very interesting finding. Namely, while on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by 13% in that same…
A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…
Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…
Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…
It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
Exactly a year ago, I had the chance to share with you what makes TaylorMade M3 drivers unique. Now, I will show you the innovation in TaylorMade M5 drivers. I hope I will find significant changes! As I…
As I wrote in my previous post about TaylorMade, dollar and unit sales of irons in May were the highest since June 2008 (unit sales) and May 2007 (dollar sales) according to Golf Datatech. For the month, iron sales…