It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences.
The utilization of AI-powered personalization has emerged as a highly effective strategy to combat the increasingly prevalent “choice overload” phenomenon.
My recommendation to golf equipment manufacturers is to focus on buying outcomes and not just on technology.
What is this about?
Artificial Intelligence (AI) algorithms have the ability to scrutinize data from a diverse range of sources, including sensors, cameras, and wearable devices, and furnish valuable insights pertaining to a golfer’s performance, biomechanics, and playing style.
This analytical information can be effectively utilized by companies such as Wilson Golf to create tailored equipment that is optimized to enhance performance.
By leveraging AI-powered insights, golf equipment manufacturers can offer customized golf equipment that caters to individual golfers’ unique needs, thereby enhancing their experience and performance on the golf course.
Wilson FIT AI – the essence
Wilson Golf has launched an innovative, first-of-its-kind technology that is set to radically change the game for both club fitters and golfers looking for the most advanced custom fitting experience.
Wilson Fit AI™ is a mobile app-based fitting tool that combines a pioneering Wilson black box algorithm with Blast Motion, the industry-leading motion analysis technology, to deliver a more efficient and engaging fitting process.
Good news for club fitters!
Utilizing a Wilson iron with a Blast Motion sensor embedded into a standard grip, club fitters will be able to provide real-time feedback for every aspect of a golfer’s swing.
It will only take a few swings to understand a golfer’s swing profile and provide the fitter with the knowledge to recommend the perfect set of Wilson customized irons, along with the ideal head model, shaft type, and grip for each golf club.
The versatile mobile app-based fitting tool uses a combination of high-G and low-G accelerometers and gyro to capture approximately 12,000 data points per swing with a high degree of accuracy and consistency.
Swing data from every single fitting across the globe will then optimize the AI algorithm to enhance each fitting session and make the club recommendations even more accurate over time.
Alongside the new fitting technology, Wilson is set to launch its most advanced Staff Model iron lineup in 2024, following the success of reintroducing the iconic Dynapower franchise to golfers earlier this year.
Wilson Fit AI™ powered by Blast Motion will be available at club-fitting retailers across Central Europe from next month.