69 entries: "artificial intelligence"

Callaway Epic MAX Driver very close look

What was artificial intelligence used in the new Epic MAX driver?

By: 2021. 02. 19.

Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…

Golf.ai David Mullins

How does Golf.ai leverage the impact of AI on content creation?

By: 2025. 03. 26.

Artificial intelligence is anticipated to impact content creation substantially by 2025. AI technology tools are expected to streamline the process while enhancing the resulting output's quality and relevance. Artificial intelligence has advanced to a point where it can…

2025 Golf Club Software Technology Report

How is golf club software technology uplifting the golf industry?

By: 2025. 02. 20.

Thanks to technology, the hospitality sector, including the golf club segment, is undergoing a revolutionary transformation. Digital technology has significantly impacted various aspects of the hospitality industry. This transformation commenced in the 1960s when computer-based reservation systems supplanted…

Cabot Citrus Farms Kohjiro Kinno the Porch

How does Cabot Citrus Farms embrace the spirit of luxury golf tourism?

By: 2025. 01. 29.

According to Allied Market Research's 2024 report, the global luxury tourism market is valued at approximately $1.4 trillion and is projected to reach $2.2 trillion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of…

Foremost POS in a pro shop

Which option is better: RepSpark or Foremost POS?

By: 2025. 01. 24.

In 2025, AI-driven personalization is expected to emerge as the most prominent trend in retail technology. Retailers are expected to increasingly leverage artificial intelligence to analyze customer data, optimize inventory management, and deliver tailored experiences. This approach is…

John Deere autonomous commercial mower close look

What new autonomous lawn mower did John Deere showcase at CES?

By: 2025. 01. 07.

Arizton predicts the autonomous lawn mower market is experiencing substantial growth, with forecasts indicating a rise from $2.27 billion in 2023 to $4.33 billion by 2029, driven by a robust CAGR of 11.35%.  Last year, I came across…

Bernhard and Company Maya Global Partnership

How can the Bernhard and Company & Maya Global partnership enhance turf management?

By: 2024. 11. 22.

McKinsey predicts that by 2025, most companies will utilize data to enhance their operations and enable better decision-making. Golf clubs embrace a progressive approach by leveraging data-driven decision-making instead of relying solely on predictions. This shift allows for…

Players 1st - AI Assistant_media_

How can the AI Assistant effectively help Players 1st gather customer feedback?

By: 2024. 11. 04.

There are numerous methods for employing artificial intelligence (AI) in customer service. You have likely encountered chatbot services, which can significantly enhance the efficiency of the customer service experience. With customer service AI, you get a personalized response…

Golf Genius Software_Event_Dashboard+

What features does the Golf Genius Tournament Management solution lack?

By: 2024. 10. 15.

Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…

Les Roches Gonzalo Sanchez Garcia

What opportunities does the golf management education program at Les Roches offer?

By: 2024. 06. 21.

The Les Roches postgraduate golf club management program is designed with the understanding that Spain is ranked among the leading global destinations for golf travelers. It draws approximately 1.2 million tourists annually and contributes more than €12 billion…

Tagmarshal powered by AI

How do golf clubs benefit from AI-powered Tagmarshal?

By: 2024. 04. 30.

In the current era, where technology is the driving force behind efficient performance, incorporating artificial intelligence (AI) in data processing has emerged as a fundamental component. For businesses aiming to innovate and stand out, AI represents a means…

Wilderness Club relaxation

What are the ambitions of Escalante Golf with the new 550-acre Wilderness Club?

By: 2024. 03. 27.

In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…

2024 CMAA Chairman Joe Mendez CCM CCE golf club manager

What improvements should golf club managers focus on in 2024?

By: 2024. 03. 22.

Given that Joe Mendez, CCM, CCE, has been elected as the 2024 CMAA Chairman, I believe gaining insight into his perspective on the challenges that golf club managers and leaders could potentially encounter in 2024. This inquiry could…

Wilson Dynapower Forged iron series_SS_1

How did the AI technology help develop the new Wilson Dynapower Forged irons?

By: 2024. 02. 26.

On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Porsche Singapore Classic logo

What will make the 2024 Porsche Singapore Classic so memorable?

By: 2024. 01. 10.

In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

Zest.Golf ChannelManager-scaled

In La Rioja, 4 golf clubs have partnered with Zest.Golf, using a proven best practice

By: 2023. 12. 07.

Last year, I reported to you regarding the Golf Passport by Cascais, which has partnered with Zest.Golf, a channel manager technology company. Zest.Golf's solution was also found to be compelling by Barcelona Golf Destination. It’s crucial for golf…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

Noteefy logo with golf ball

How can Noteefy automate tee time booking personalization effectively?

By: 2023. 06. 05.

Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…