Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon’s official electric golf caddy.
Encompassing the multi-year partnership, MGI Golf products will be promoted across all Troon properties worldwide and marketed to Troon’s mass consumer e-mail database, which connects with serious golfers around the world.
MGI Golf will also be featured in a comprehensive media campaign that includes
- TROON Magazine (print and digital), and
- TROON Privé Magazine (print and digital), which collectively reaches over a million golfers globally.
Additionally, MGI Golf will receive fundamental sponsor entitlements each year of the term onsite at the Troon Events Series, the Troon Cup, and the Troon Challenge.
Further, MGI Golf products will be prominently promoted to Troon Rewards Members through the Troon Perks associates program.
Additionally, MGI Golf will be a Presenting Sponsor of TroonFIT, a platform that raises awareness of the health benefits related to playing (more) golf; promotes non-golf fitness activities like tennis, swimming, and running; and incorporates nutritional offerings at Troon-managed facilities.
As a TroonFIT partner, MGI Golf products will be prominently featured across all media channels and at designated events promoting the health-focused, sustainable, and enjoyable experience of walking on the golf course and utilizing the Company’s innovative electric Caddies.
Effective partner marketing tips
A partnership with Troon is expected to provide significant advantages, including effective customer outreach, enhanced brand visibility, and constructive brand associations.
This partnership will likely offer a scalable and efficient approach to driving business growth.
However, MGI Golf could get more out of its partnership with Troon by creating engaging experiences for its potential customers (e.g., exclusive opportunities, personalized experiences, etc.).
Personalized experiences are the key to winning hearts and wallets. Leverage data insights to understand individual preferences.
Personalization is critical – tailoring end-customer journeys for relevance and engagement even after they’ve made a purchase.
What additional strategies could MGI Golf implement to strengthen and enhance its partnership with Troon? Please share them in the comments!