HR Trends at Private Clubs
At Global Golf Advisors, we recently completed two surveys of over 175 club managers, one in North America and one in Europe, seeking to identify the trends that are and will continue to have, the most significant impact…
Golf Business
How could Oaks Prague generate true interest among golfers?
Recently, Troon has been selected to provide full-scale golf course management services to the Oaks PGA National, just outside of Prague, Czech Republic. Oaks Prague also becomes only the third Troon Privé venue in Europe, following Aloha Golf Club in…
How the new CMAE’s benchmark study important to golf clubs?
Rob Hill (Partner, Global Golf Advisor) wrote in his guest post in January 2017 that a possible excuse of golf club managers for not embracing data analytics is that they do not have the tools with which to gather…
How to provide right golf experience for women?
I like the proverb of Confucius who said tell people - and they may forget....show them - they may remember...involve them and they will understand. In the last couple of years, I have seen many initiatives that tried…
How will West Cliffs challenge the competitors?
Do you remember when I wrote in last October about the new golf course to be built right next to Praia D'el Rey? The new golf course, West Cliffs Golf Links is almost ready. Only 99 days left…
What are the latest promotions at Troon?
As the current Troon Executive Vice President and Chief Operating Officer, John Easterbrook, has been appointed as the chief membership officer for the PGA of America, Troon had to find a replacement. Troon has named Mike Ryan and…
Does insurance add value to a golf club?
Insurance is rarely recognized as a value-add to a golf club, but that couldn’t be further from the truth. One thing will always remain consistent & that’s people would rather play from the fairway (financial security) than suffer…
Will the 2017 Waste Management Phoenix Open pass the sustainability test?
Tomorrow will kick off The 2017 Waste Management Phoenix Open at TPC Scottsdale. The Organizers are expecting to have over half a million spectators. We could think for a while that this is going to be another Waste Management…
Hosting The Open fulfilled the expectations of Scotland
As we are getting closer to the 146th Open at Royal Birkdale (16th - 23rd July 2017), it is worth to summarize the business results of the previous event: Hosting The 145th Open at Royal Troon delivered more than £110 million…
What can TaylorMade gain from sponsoring Tiger Woods?
TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…
The Art of Winning Golf’s Unfair Game
“People operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage” – Michael Lewis, Moneyball. Michael Lewis’s book (and the movie based on it), introduced data…
Why is IGTM important to French golf tourism?
The 20th edition of the International Golf Travel Market (IGTM) will be held at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017. Cannes the host city was not selected…
What are the ambitions of the Sicilian Verdura Resort?
Sardinia and Sicily host some of the most prestigious Italian golf venues according to KPMG's "Golf Benchmark Survey in Italy 2012". Now, Sicily’s Verdura Resort is becoming the latest addition to the exclusive European Tour Properties network, joining…
What will be Lydia Ko’s new wardrobe like in 2017?
I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…
Can Concert Golf revive the White Manor Country Club?
The members of White Manor Country Club (Malvern, PA, a member-owned private club; founded in 1948) held a voting in mid-December about the selling of their country club. The biggest concern of the members and the neighbours was that the…
How will the ECCO Golf UK sales team get stronger?
Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…
Jason Day broke up with TaylorMade…partially
I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…
Secrets of the 5th Annual Club Leadership Summit
Last week ended the 5th Annual Club Leadership Summit (4th-6th December 2016) at Lord’s, the Home of Cricket. More than 50 of the world's top CEOs and general managers were among the participants from places like Valderamma, The Wisley, Queenwood, Royal Dornoch…
Why the Auckland luxury real estate sales are in the spotlight?
Would you believe that Auckland saw a 63% growth in million-dollar-plus sales thanks to strong international and local demand? Some real estate analysts say that there is a connection between the growth of Auckland real estate sales and…
PING continues to be a family company
John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…