Why golf’s economic impact is still $70 billion?
Just like in every year we summarize the achievement of the US golf industry on the National Golf Day. I have just checked what I wrote about the status of the US golf industry last year. In that…
Golf Business
Who should get the Harry Colt Award?
The European Institute of Golf Course Architects has presented its Harry Colt Award to the Golfing Union of Ireland. The award, which is given to an organization or individual that have made an outstanding contribution to golf or…
How can golf win the 2016 Rio Games?
We have waited for this moment more than 100 years. It was in 1904 in St. Louis when golf participated last time in the Olympic Games. The return of golf to the Olympic Games became official in September…
How can Lee Westwood inspire the next generation?
#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers' development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or…
Can we expect more Chinese success on the European Tour?
What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…
What would be Algarve like without golf?
It's hard to imagine the Algarve without thinking of golf, yet there was no golf life on this sunshine coastal area until 1966 when Henry Cotton first laid out the Championship course at Penina. Golf itself came to…
How can Troon exploit German golf tourism?
There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…
Why is the indoor golf concept luring entrepreneurs?
Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…
Can the Chinese golf be without HSBC’s support?
Almost a decade (since 2007) has passed since the launch of the joint educational program of HSBC and the China Golf Association, the CGA-HSBC Junior Golf Program. It is supervised by a development committee that has representatives from HSBC,…
What are Essendon Country Club’s ambitious future plans?
Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…
How can Your Golf Travel expand its customer base?
Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…
Should the Powder Horn Golf Club become private?
Not so long time ago, I have reported that Troon Privé selected to manage Powder Horn Golf Club. From tomorrow, they will become a private golf club. The change to private achieves a long-time goal of the club and is…
Is the Scottish golf industry remarkable?
A recent R&A study (A satellite account for golf in the UK) found that the Gross Value Added (=defined as the profits plus wages within an industry, less an adjustment for taxation and subsidies) of the golf industry in the…
How new technologies are impacting on golf?
The EIGCA is organizing a conference, which will be held at The Hastings Stormont Hotel in Belfast on Friday 15th April. The topic of the conference will be how technology is impacting on golf. It is a nice…
Is technology becoming a new breed of sales assistant?
There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…
What was the best performing golf event in the UK in 2015?
Probably, The 2015 Open Championship in St Andrews was the best-performing golf event in the United Kingdom and Ireland. It delivered £140 million of economic benefit to Scotland. Just from visitors to Scotland for the tournament generated £88 million – nearly…
How is Nike Golf increasing its artillery strength?
I think you have also come across with the debate about what is better golf swing technique: hitting high ("artillery" style, aka as "power game") vs the classic style. With the attainment of Brooks Koepka (World Golf Ranking: #16;…
How has Turkey become an attractive golf destination?
In this article, I would like to emphasize the developing stages of Golf industry in Turkey, focusing mainly the efforts of Ministry of Culture and Tourism's investments and Turkish Golf Federation (TGF) and Turkish Airlines supportive activities within…
When will pro shops exploit beacon technology?
I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…
Never compromise on golf cart customer experience!
It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…