Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…
The impressions and memories are still fresh to give you a proper review on the 5-star superior resort Der Öschberghof. Claus Feldt (Management consultant: golf & sport, Der Öschberghof) invited me to their FAM trip. This is how…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…
Probably you remember that Troon acquired Honours Golf in 2014. The founder & current CEO of Honours Golf, Bob Barrett remained in his position after the acquisition until now. Troon has named Matt Hurley as the new president…
Green Golf Partners currently manages 18 public and private golf courses located across five states, including Florida, Illinois, Indiana, Iowa, and Wisconsin. Green Golf Partners was founded in 2011 in cooperation with HG Golf Properties (founded by Tom…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
When we are talking about European golf club management companies or international golf club management companies operating in Europe we usually think about: Bluegreen (world #7),UGOLF (world #16),Marriott Golf (world #14),Crown Golf (world 19),Troon. However, we cannot neglect…
When I read recently the Golf Environment Organization's (GEO) ‘Sustainable Golf Development – Public Facilities Guidelines’ Olivier Denis-Massé's (Chief Marketing Officer, French Golf Federation) guest article came to my mind. In regarding hosting the 2018 Ryder Cup, he…
At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…
On 5th May last week, was the final day to play at ASU Karsten Golf Course (managed by OB Sports) before permanently closing after 30 years of public golf. The Pete Dye-designed (with Perry Dye) ASU Karsten Golf…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
With some very isolated exceptions, the sustainability of golf courses has been seriously compromised a little bit all over the world. The question is: Do we have a few golfers or too many golf courses? Or maybe a…
In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…
Next month I will join the German Golf Management Association (GMVD). Many of my friends from the golf industry asked me what is the point to join this golf organization. I am really curious about the German golf…
Back in 2015, I already had the feeling that Ricoh's sponsorship of the Women's British Open will not continue after 2018. The company has been the title sponsor of the Ricoh Women’s British Open since 2007. In 2018, the Women’s…
In some parts of the world winter is getting closer and the end of the golf season as well. In case you missed this year to consider helping pollinators to survive, then here are some new insights on…
First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…
I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…