Golf Club Marketing

Brocket Hall is the place to hold charity events

By: 2014. 09. 09.

I am happy to hear that Brocket Hall is able to attract so many charity events. Double Olympic gold medallist Dame Kelly Holmes and English cricket legend Sir Ian Botham each held charity golf days at the Hertfordshire…

My adventure at Caesarea Golf Club

By: 2014. 07. 19.

I am facing a very interesting trip to Israel, where I am going to discover the Israeli golf industry and golf life. I will try to find answers why Israel is less successful in golf than Abu Dhabi.…

La Manga Club plans to double its awards’ numbers

By: 2014. 07. 17.

I have just heard that La Manga Club received a double nomination at the 1st World Golf Awards, which will be held in Portugal in November 15. The ceremony will be in the Conrad Algarve, Quinta do Lago. We will be able…

Can you imagine European Challenge Tour Event in Azerbaijan?

By: 2014. 07. 11.

The National Azerbaijan Golf Club has been selected to host the 2014 European Challenge Tour Schedule. The first golf facility in this emerging golf destination will host the inaugural Azerbaijan Challenge Open July 31 – August 3, 2014. I must…

Who will be the next host of Ricoh Women’s British Open?

By: 2014. 07. 09.

Woburn Golf Club was announced today as the venue for the Ricoh Women’s British Open in 2016. Previous Championships have been held on the Duke’s Course, but Ricoh Women’s British Open will be the Marquess Course that will host the…

Troon Golf has a new majority shareholder

By: 2014. 07. 05.

Yesterday was announced (4th July) the completion of a significant transaction with an investor group led by Kohlberg & Company and Greg Norman’s organization, Great White Shark Enterprises (GWSE). Kohlberg & Company, a private equity firm specializing in…

Las Colinas Golf received a new award

By: 2014. 06. 25.

At the end of May I wrote about that Las Colinas Golf & County Club is close to win the Golf Resort Award at the International Hotel & Property Awards (hosted by Design et al). Now I have the…

Pelz Scoring Game School selects Troon Golf

By: 2014. 06. 18.

I have just heard that Pelz Golf and Troon will expend their cooperation across the United States by expanding the Pelz Scoring Game School to selected Troon facilities.  Schools are currently scheduled now through October 2014 with even…

Tiger Woods effect hits Pinehurst Resort

By: 2014. 06. 15.

Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned  us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…

Help disabled golfers with your unwanted golf equipment!

By: 2014. 06. 10.

May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…

Mobile rewards platform for golf club operators

By: 2014. 05. 17.

Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…

Do you remember Aroeira?

By: 2014. 05. 05.

I am happy to report that one of Portugal’s most iconic golfing venues is being restored to its former glory. Those who are elder than me, can remember how great was Aroeira in the 70s and 80s. Aroeria…

UPDATE: HSBC’s Golf’s 2020 Vision

By: 2014. 05. 01.

On this week was held 2014 HSBC Golf Business Forum at The Westin Abu Dhabi Golf Resort & Spa. I think the two highlights of the event were the announcement of Peter Dawson (Chief Executive of The R&A)…

Crown Golf’s first step toward mobile integration

By: 2014. 04. 13.

This week I participated in an interesting conversation in LinkedIn with the founder of Hole19 mobile application Anthony Douglas (who in the past was my guest writer and wrote about similar topic). I had to realize that although…

High membership retention rate at Brocket Hall

By: 2014. 04. 06.

I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…

What kind of tee sheet system your golf course should have?

By: 2014. 03. 22.

Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…

Exclusive Golf offers 3 months’ free membership

By: 2014. 03. 16.

Usually I don't like to write about golf clubs' promotions, but when I saw the pictures about Exclusive Golf's The Manor House Golf Club I could not resist to share with you the details of the promotion neither…

The Rise of the Local Voice in Golf Tourism – Part 2.

By: Michael Galosso 2014. 03. 12.

This week Michael Galasso (COO at golfscape.com) continues his previous post on how social technology is influencing on golf tourism: Perhaps it’s the remnants of the bruised trust many feel in institutions post-recession where word-of-mouth now rules, or…

The Rise of the Local Voice in Golf Tourism

By: Michael Galosso 2014. 03. 02.

Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…

1st ever Nordea Tour winter series at Lumine Golf Club

By: 2014. 02. 22.

Somehow in the last couple of years I have not heard a lot about Scandinavian and especially Swedish golf events. (I found 13 Swedish PGA Tour players.) OK, except one case: Henrik Stenson became part of the Callaway…