Golf Club Marketing

Social technology and private golf clubs

By: 2013. 10. 26.

I was really happy to read Frank Vain's (president of McMahon Group) article about need of usage of technology (in many instances social technology) in private golf clubs to improve connectivity, reduce operating costs and increase revenue (not…

Turkish Airlines Open in the Montgomerie Maxx Royal

By: 2013. 10. 20.

I don't want to waste too much time on the Montogmerie Maxx Royal golf course. The photos will tell everything. I would only add very few words: Turkish Airlines Open: November 7th – 10th. 77 of the world’s…

What is the best golf development in Europe?

By: 2013. 10. 13.

European Tour’s latest destination, PGA Catalunya Resort was awarded at European Property Awards as the best golf development in Europe. For PGA Catalunya Resort this is not the first recognition. They hold the 5th position in Golf World magazine's…

EGCOA vs social commerce

By: 2013. 09. 05.

I've got a feeling that social commerce is still in its infancy. The daily deal business has turned out be a tough one for companies like Groupon or LivingSocial. Both of them are struggeling in their own way. LivingSocial…

The End of Rack Rate? Dynamic Pricing in the Golf Industry

By: Linda Quinde 2013. 07. 30.

Two weeks ago I promised you that I will ask Linda Quinde, Executive Vice President of Operations at Ezlinks.com to share with us what do they think about the dynamic pricing model and how they want to incorporate it into their software. We’re…

How Troon Golf handles slow golfers?

By: 2013. 07. 26.

A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…

How to maximize golf tee times?

By: 2013. 07. 21.

For offline media planners dynamic bidding for GRP (Gross Rating Point: is a term used in advertising to measure the size of an audience reached by a specific media or schedule) is not a new thing. In the last 4 years in the…

Have your heard about dynamic pricing in the golf industry?

By: 2013. 07. 17.

Dynamic pricing has just arrived to the golf industry. Some golf clubs are already using this pricing model, like the Bent Creek Golf Club. This pricing model is not a new idea, it is widely used in the…

Rebounding golf participation in the UK

By: 2013. 07. 14.

Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…

Bearwood Lakes Golf Club goes mobile

By: 2013. 06. 28.

Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April.   Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…

US Open Championship tickets from Callaway Golf on mobile

By: 2013. 06. 11.

Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…

Golf Game: How to raise $125,000 in 30 days

By: 2013. 03. 11.

In last December I wrote about the concept of crowdfunding as a potential solution to raise capital and financial support for a golf course. Of course this idea is not limited to golf courses. From the Finnish example we…

Low flying falcons over Las Colinas Golf Club

By: 2013. 03. 11.

So far I knew a little about Las Colinas Golf Club. I knew that it is a par 71 18-hole championship golf course designed by Cabell B. Robinson. Las Colinas Golf Club is one of the 3 golf courses…

First time in PGA Senior Championship history

By: 2013. 03. 06.

I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines.  De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…

Golf course CRM in the era of empowered customers

By: 2013. 03. 04.

In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…

The Belfry leads in customer service

By: 2013. 02. 28.

A month ago I reported about The Belfy's new "golfers' choice" awards. At this time, they received the prestigous award, the 59Club Awards. I cannot emphasize enough the importance of customer centricity. Why customer centricity is so important?…

Troon Golf goes mobile

By: 2013. 01. 30.

One of the greatest events in 2012 was when smartphones and tablets took over PCs. The battle between mobile operation systems (Android vs iOS) or Samsung vs Apple is little bit less important. IHS iSuppli Research says that…

The golfers chose again The Belfry

By: 2013. 01. 24.

I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…