In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…
Oceânico Golf’s latest event the Vilamoura Grand Trophy (one of Portugal’s most significant amateur tournaments; Grande Trofeu Vilamoura) has just ended. Probably this was the most successful event since the first Vilamoura Grand Trophy in 1987. 287 golfers came from Europe (Portugal, UK,…
In 2015 HSBC Women's Champions will return to Sentosa Golf Club from 5 to 8 March 2015. Paula Creamer (aka Pink Panther) will defend her title at HSBC Women's Champions next year. The tournament will be contested over 72 holes…
In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open,…
Recently 2 Eastern European countries were recognized for their contribution to golf tourism. Almost a month ago, Slovenia received IAGTO Awards as the "Golf Destination of the Year" (Undiscovered). Most recently the Bulgarian Thracian Cliffs Golf & Beach…
For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile…
Ernie Els will open in early 2016 his 3rd Malaysian golf course, the Desaru Coast North. Just like Els Club Teluk Datai it will be managed and operated by Troon Golf. In this golf course development project Vijay Singh…
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …
First drones were used for military mission (e.g. for spying, bombing), but now it seems to me that they are gaining momentum in civil life as well. Last year Golf Channel tested drones in the Arnold Palmer Invitational at…
In less than 3 hours starts the 2014 Volvo World Match Play Championship at the London Golf Club. The draw for the 2014 Volvo World Match Play Championship has been confirmed yesterday with some interesting match ups. Here are…
For some golfers Quinta do Lago’s North course is a hotchpotch. This is a really a disadvantageous perception of a golf course that is situated in such a competitive golf marketplace as Algarve where there are 40+ golf courses…
Saadiyat Beach Golf Club has long been (cca. since 2011) an active supporter of the MENA (Middle East and North Africa) Golf Tour's mission to grow new talent in the area. Not often occurs such thing that even…
It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL…
In 2013 Publituris Portugal Travel Awards (Portugal's national tourism "Oscar" award) awarded Onyria Palmares Beach & Golf Resort in categories ‘Best Five-Star Hotel’ and ‘Best Golf Course’. This year the 27-hole complex was only awarded for the country's best golf course. At the…
Orizonte Lisbon Golf has just launched a new international amateur golf event, the ORIZONTE Lisbon Golf Trophy. The ORIZONTE Lisbon Golf Trophy will take place in the Costa Azul region, south of Lisbon, from February 10-15, 2015. There will…
The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with Europe’s leading golf-specific mystery shopper service, 59Club. LGCE runs more than 35 individual member clubs – including Monte…
I wonder and stare, how Bulgaria is emerging on the global golf map from almost nothing. Currently 8 golf courses are operating in Bulgaria, where 3 of them on the Black Sea cost (Black Sea Rama, Thracian Cliffs Golf…
It seems to me La Manga Club understood that they must add/provide some unique service to attract golfers to their 4 golf courses. Following the good example of Troon Golf (partnered with Pelz Scoring Game School), La Manga…
This year the Volvo World Match Play Championship will be held in the International Course at the London Golf Club, from October 15 to 19. The 2014 Tournament will be played over 5 days unlike in previous years.…
Between 15th - 18th January 2015 will be the 10th Abu Dhabi HSBC Championship. In the past 7 years Rory McIlroy has been a three-time runner up in Abu Dhabi. Rory McIlroy narrowly missed out on bagging his first…