Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…
Recently Wilson Staff came up with their new D200 family. Just like its competitors Wilson Staff would like to enable golfers to achieve more distance and accuracy. The new promise is that with The Right Light technology is…
As it was expectable Phil Mickelson is continuing to work with Callaway Golf as a Staff Pro. Phil Mickelson has signed a multiyear extension with Callaway Golf. As a Staff Pro, he will continue to play Callaway clubs, a Callaway golf…
Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business…
First drones were used for military mission (e.g. for spying, bombing), but now it seems to me that they are gaining momentum in civil life as well. Last year Golf Channel tested drones in the Arnold Palmer Invitational at…
Last week Mizuno announced the launch of PX-850 Fairway Woods and JPX-850 Hybrids, featuring Mizuno’s new Shock Wave Sole™ Technology and Quick Switch® Technology. The new Mizuno golf clubs will be available from November 7, 2014. Mizuno believes that Shock Wave…
After 30 years of service, owner and chairman of Direct Golf John Andrew was awarded the prestigious title of ‘Fellow’ of the Professional Golfers Association. This is actually a recognition of John Andrew's contribution to the golf retail business…
Callaway Golf really tries to pamper us. Sometimes I feel like it will be at the expense of learning how to swing correctly. To be honest who don't need an extra help? On Tuesday Callaway Golf launched officially…
Time-time I come across with really interesting golf equipment brands that we can hardly read in magazines like Golf Digest or Golf Monthly. In last year September, the enigma of the month was Honma Golf, a luxury golf…
Mizuno has just launched its new wedge the Mizuno MP-T5 wedge. This new wedge is designed with insight from PGA Tour professional Luke Donald. The new Mizuno MP-T5 wedge is featuring Mizuno’s patented Grain Flow Forging. The Grain Flow…
Cleveland Golf has announced that Keegan Bradley will continue to be their brand ambassador for the coming years. To my surprise Cleveland Golf is so misterious about this sponsorship deal. They have only disclosed that this is a multi-year…
Srixon has announced couple of weeks ago the release of the new Z Series woods and irons, the latest in the Srixon line of golf clubs. The new Z Series clubs are currently available at select locations, with nationwide (US) availability beginning on November 14, 2014.…
Callaway Golf has just announced that the Big Bertha Irons will be upgraded by the new 360 Face Cup technology. This is not a new technology. Previously it was used for Callaway Golf's fairway woods and hybrids. …
We have got 9 more days until the Ryder Cup. So I thought it can be useful to share with you the following infographic to be able to guess who will win the Ryder Cup this year. If…
In July Direct Golf UK announced that they are going to enter to a partnership with Sports Direct to be able to grow and expand in Europe. This will not be the first attempt of Direct Golf UK…
Cleveland Golf introduced last week its new 588® RTX™ 2.0 wedges. The question is always the same when a golf equipment manufacturer is coming out with a new golf club: what makes it different and better from golfer point of view? The 588…
Have you heard that Silvermere Golf Complex has just installed the industry-leading launch monitor technology in all of his dedicated fitting and coaching bays? The new coaching bays will contain Foresight Sports Game Changer 2 (GC2) with Head…
Callaway Golf Company announced last week their new Apex Muscleback and Apex Utility Irons. Both will be available for custom order online September 12, including on Callawaygolf.com. Apex Muscleback irons It is a new addition to the Apex Family.…
Last summer when I talked about the novelties of FT Optiforce drivers and fairway woods, I could not tell the exact weight of FT Optiforce drivers just approximately (under 300 grams). At this time when Callaway Golf is launching next…
Cleveland Golf has settled its legal dispute with Callaway Golf® Company over usage of the Roger Cleveland name. The case, which is captioned Roger Cleveland Golf Company, Inc., et al. v. Callaway Golf Company, Case No. 8:13-cv-01642-AG-RNB, was pending in the…