How many of you have heard of EIGCA's Raising the Standard of Sustainable Golf Course Development program (RSSGCD)? The golf architect who completes this program will gain the honor of the title Sustainable Design Leader. The latest person who completed…
I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…
I was happy to discover that golf will be part of the 15th European Maccabi Games (29th July - 6th August 2019). The golf industry veteran, Mark D. Berman of Ponte Vedra Beach, FL was the Overall Golf…
Sustainability and environment committed golf club management is not just an option, but a fundamental, mandatory principle. Today it is not enough to achieve the Golf Environment Organization's OnCourse Certificate. When you are renovating your clubhouse or building…
Probably you remember that Troon acquired Honours Golf in 2014. The founder & current CEO of Honours Golf, Bob Barrett remained in his position after the acquisition until now. Troon has named Matt Hurley as the new president…
In 2017, Chris Fitt was appointed by the Foxhills Club & Resort as golf director. Now, he has got a new challenge. Membership renewal figures this year were at 98%. They have got around 3,500 members across all…
Green Golf Partners currently manages 18 public and private golf courses located across five states, including Florida, Illinois, Indiana, Iowa, and Wisconsin. Green Golf Partners was founded in 2011 in cooperation with HG Golf Properties (founded by Tom…
When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
Aberdeen Standard Investments could not find better timing for their 5th Diversity Summit than the week of The 2019 Solheim Cup(at Gleneagles in Scotland, from 9th to 15th September). Aberdeen Standard Investments is the title sponsor of both the…
I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…
When we are talking about European golf club management companies or international golf club management companies operating in Europe we usually think about: Bluegreen (world #7),UGOLF (world #16),Marriott Golf (world #14),Crown Golf (world 19),Troon. However, we cannot neglect…
At the beginning of February, I received a very kind invitation from Robert Fiegl, the Secretary-General of the Austrian Golf Federation to give a keynote presentation at their coming Golf-Forum 2019 conference (Friday, 22nd March) in Velden am…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
The 2018 BoardRoom Awards was the 5th year in Troon's life when they win this prestigious awards. Troon was named “Management Company of the Year” for 2018 by BoardRoom Magazine in the publication’s 20th annual “Excellence in Achievement” awards. What makes this achievement really impressive…
With some very isolated exceptions, the sustainability of golf courses has been seriously compromised a little bit all over the world. The question is: Do we have a few golfers or too many golf courses? Or maybe a…
In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…
Next month I will join the German Golf Management Association (GMVD). Many of my friends from the golf industry asked me what is the point to join this golf organization. I am really curious about the German golf…