We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…
With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…
The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…
Michael Jacoby (CEO, Owner of Rheingolf Messe, Düsseldorf) has just told me that due to the fear of the coronavirus 65% fewer people participated in their event. Furthermore, 5 of his exhibitors canceled their participation. This is what…
The Faldo Series (since 1996) has announced its European tournament schedule for 2020 that will see 19 events played across 3 continents before a winner is crowned in November’s Grand Final at Al Ain Equestrian, Shooting & Golf…
After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…
20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…
In employee experience development, we highlight the importance of recognizing employees' achievements and performance. Recognition can be meaningful if we do it in a timely and genuine way. My concern with recognition is that it is not about…
Golf courses - big and small - cover a substantial amount of land. In fact, most of our modern 18 hole golf courses are routed over as much as 75ha / 185acres of land and often much more.…
Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
In 2018, 282 delegates participated in the Golf Business Forum 2018. For the Golf Business Forum 2020, the organizers are expecting to attract over 400 delegates from all segments of the golf industry. The Golf Business Forum 2020 will be…
Last month I have already mentioned to you that Saudi Arabia is trying to diversify its economy by moving away from oil by launching the Quality of Life Program. At the same time, Golf Saudi signed cooperation with…
The Club Management magazine has named Tony D’Errico, CCM, CCE, the 2019 Club Executive of the Year. A 26-year member of the Club Management Association of America (CMAA), D’Errico currently serves as the Chief Operating Officer of the Quail…
With Troon having recently announced their partnership in the Middle East with Yas Links Abu Dhabi, the number of properties that they oversee in this region has reached 17, a truly impressive figure. If we look more specifically…
Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…
I was very pleased to hear that New Zealand Golf in cooperation with New Zealand Golf Industry Council and the Golf Managers Association of New Zealand has launched a new national sustainability initiative. They want to drive their…
The World Economic Forum's The Future of Job Report 2018 said four specific technology advances have a huge impact on future jobs among them on golf club jobs. High-speed mobile internet,Widespread adoption of big data analytics,Cloud technology,Artificial Intelligence…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…