Golf Marketing

Will the power of Star Wars be with TaylorMade?

By: 2016. 06. 23.

TaylorMade has just announced a global golf merchandise license agreement with Disney, to include the Star Wars franchise. The latest Star Wars movie, The Force Awakens was the most successful for the movie producers by generating $2,058,662,225 revenue. Although, most…

How is Vietnam’s role growing on the Asian Tour?

By: 2016. 06. 17.

The Asian Tour today unveiled a new flagship event, the Ho Tram Players Championship, which will take place 13 – 16 April 2017 at The Bluffs Ho Tram Strip (6,855 yards, Par 71; design: Greg Norman) . The US $1.2 million…

How will benefit EWGA’s members from Troon partnership?

By: 2016. 06. 16.

The EWGA (Executive Women’s Golf Association; founded in 1991), the largest women-focused national amateur golf association in the United States and Troon announced the renewal of their multifaceted Supporting Partnership. The partnership is designed to increase women participating in…

Why should Marriott Golf UK care about female golfers?

By: 2016. 06. 14.

Last month, Marriott Golf UK has tried to change and improve the unflattering women's participation statistics by offering weekly roll-up lessons (Women’s Hour sessions). The Marriott Golf UK reported about 349 lessons that were held on every Tuesday. The sessions were…

How is The Shire London simplifying golf event organization?

By: 2016. 06. 13.

The Shire London has announced a new monthly series of business-minded golf events. The new Golf Meets events will take place at The Shire London on weekdays, once a month, until late October 2016. The Shire London tried to come up…

When will Foremost Golf embrace the opportunities of IoT?

By: 2016. 06. 08.

Foremost Golf has announced it is to expand its innovative NetTickIT in-store ticketing solution. Since the launch of NetTickIT last year, over 40,000 tickets printed. The essence of the ticketing solution is that it enables Foremost Golf members to…

Can William McGirt win again on the PGA Tour?

By: 2016. 06. 07.

William McGirt prevailed in a sudden-death playoff over fellow staffer Jon Curran to win the Memorial Tournament Presented by Nationwide on the PGA TOUR over the weekend at Muirfield Village Golf Club in Dublin, Ohio. This is William…

Can SPRINT6GOLF improve the pace of play?

By: 2016. 06. 06.

SPRINT6GOLF, a quicker, shorter format of golf for players of all ages and abilities was recently launched. The essence of the SPRINT6GOLF format of golf is that you have to complete within 30-seconds your very first shot to…

How could the Macdonald Monchique Resort & Spa be successful?

By: 2016. 06. 02.

Macdonald Hotels & Resorts has just opened its new Macdonald Monchique Resort & Spa in Portugal close to the leading golf courses i the Algarve and a 15-minute drive from Portimão and an hour from Faro International Airport. These are…

How can Darren Clarke help to a charity event?

By: 2016. 05. 31.

Europe’s Ryder Cup captain Darren Clarke will host the spectacular Costa Smeralda Invitational at Pevero Golf Club on Saturday, June 25. The Pevero Golf Club is a par 72, 18 hole, 6717-yard golf course. It was designed by Robert…

Where are Costa Brava’s growing opportunities?

By: 2016. 05. 20.

Early this year, I have already written about that the Costa Brava region is celebrating its 'Year of Golf 2016'. However, I thought to give you update on Costa Brava region's golf tourism performance and tourism trends: Golf…

Who should get the Harry Colt Award?

By: 2016. 05. 15.

The European Institute of Golf Course Architects has presented its Harry Colt Award to the Golfing Union of Ireland. The award, which is given to an organization or individual that have made an outstanding contribution to golf or…

How can golf win the 2016 Rio Games?

By: 2016. 05. 11.

We have waited for this moment more than 100 years. It was in 1904 in St. Louis when golf participated last time in the Olympic Games. The return of golf to the Olympic Games became official in September…

How can Lee Westwood inspire the next generation?

By: 2016. 05. 09.

#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers' development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or…

How could Troia Resort be more attractive?

By: 2016. 05. 04.

Within a week, another Portuguese golf club is becoming a European Tour destination. The latest member of the exclusive European Tour Properties network is the Troia Resort. Unlike Bom Sucesso, the Troia Resort is closer to Lisbon and the…

Can we expect more Chinese success on the European Tour?

By: 2016. 05. 03.

What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…

How could Bom Sucesso attract golf tournaments?

By: 2016. 04. 28.

Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…

What could improve Srixon’s B2B customer experience?

By: 2016. 04. 26.

Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…

Why is the indoor golf concept luring entrepreneurs?

By: 2016. 04. 13.

Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…

How can Your Golf Travel expand its customer base?

By: 2016. 04. 04.

Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…