Golf Marketing

Why should Las Colinas empower its guests?

By: 2016. 11. 15.

For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

Why should online booking be important to golf clubs?

By: 2016. 11. 11.

The Troon-managed Indian Wells Golf Resort (Indian Wells, California) has just announced that they will offer guest from now on complete online booking capabilities for stay and play packages. Indian Wells Golf Resort has utilized Inntopia, the leading e-commerce and central reservation…

Why is the Abu Dhabi HSBC Championship attractive?

By: 2016. 11. 09.

Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…

A surprising event at the Saadiyat Beach Golf Club

By: 2016. 10. 28.

Next week, we will see in Abu Dhabi a historical moment. The Saadiyat Beach Golf Club (Gary Player designed seafront golf course: par-72 course, which will be set up at 6,337 yards / 5,795 meters for the championship) will…

Why is social media helpful for Maderas Golf Club?

By: Corey Ross 2016. 10. 24.

The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…

How can caddie service improve customer experience?

By: 2016. 10. 13.

Troon North Golf Club, the preeminent daily-fee club in Scottsdale, will soon launch a new caddie service for guests. As guests, we will have the option of a Forecaddie or a Single-Bag Caddie or choose to play without…

How to reap the benefits of the Ricoh Women’s British Open?

By: 2016. 09. 12.

The Ricoh Women’s British Open will return to Royal Lytham & St Annes Golf Club for the fifth time in 2018. Royal Lytham and St Annes Golf Club is one of the most challenging of the Open and Ricoh Women’s…

Who will gain the most from Driver vs. Driver competition?

By: 2016. 08. 25.

In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…

Use Youth to Catch the Enthusiasm for the 2019 Solheim Cup!

By: Eric Rule, CCM 2016. 08. 22.

How exciting it has been watching the Summer Olympics!  Every four years we see excitement and patriotism exuding in athletes and fans around the world. In particular, we see the excitement in our youth -- the magic in…

How to get to the heart of change of golf?

By: Robert Trent Jones, Jr. 2016. 08. 01.

Several weeks ago, the best women golfers in the world gathered at CordeValle Golf Club (see picture below) in Northern California for the U.S. Women’s Open Championship. I was proud that this was the first U.S. Women’s Open played…

How could Golf Pride provide better brand experience?

By: Brandon Sowell 2016. 07. 27.

 What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…

Looking for Alternative Golf Experiences

By: Cathy Harbin 2016. 07. 25.

We love golf, it is a great game.  We love it for a variety of reasons; the history, the tradition, the honor, the integrity, the competition, we love that it is fun, it’s social, it’s welcoming and it’s…

How can IMG make The 2019 Solheim Cup great?

By: 2016. 07. 22.

Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…

Why are craft beers less popular among golfers?

By: 2016. 07. 07.

Golf Management Group (GMG) has just announced a new partnership with Molson Coors, the beer-led composite wholesaler. The new agreement will enable all of the Golf Management Group's near-500 member golf clubs to access competitive national beer pricing…

Marco Simone Golf and Country Club Ryder Cup

What is Marco Simone Golf & Country Club’s new venture?

By: 2016. 06. 30.

During the week that the European Tour visits the 2018 Ryder Cup host venue Le Golf National for the 100th Open de France, European Tour Properties will announce the 2022 host venue Marco Simone Golf & Country Club as the…

International Women’s Golf Day Hailed as a Global Success

By: Rich O'Brien 2016. 06. 29.

On June 7th, 2016 thousands of women and girls from 27 countries celebrated the First Annual International Women's Golf Day (WGD) by spending four hours together at over 400 courses spanning five continents. That day, Women's Golf Day…

Will the power of Star Wars be with TaylorMade?

By: 2016. 06. 23.

TaylorMade has just announced a global golf merchandise license agreement with Disney, to include the Star Wars franchise. The latest Star Wars movie, The Force Awakens was the most successful for the movie producers by generating $2,058,662,225 revenue. Although, most…

How is Vietnam’s role growing on the Asian Tour?

By: 2016. 06. 17.

The Asian Tour today unveiled a new flagship event, the Ho Tram Players Championship, which will take place 13 – 16 April 2017 at The Bluffs Ho Tram Strip (6,855 yards, Par 71; design: Greg Norman) . The US $1.2 million…

How will benefit EWGA’s members from Troon partnership?

By: 2016. 06. 16.

The EWGA (Executive Women’s Golf Association; founded in 1991), the largest women-focused national amateur golf association in the United States and Troon announced the renewal of their multifaceted Supporting Partnership. The partnership is designed to increase women participating in…