I think we can agree upon that there are very few who can remember the last Olympic Games where golf was played (Paris 1900 and St Louis 1904). This is an 112-year absence. To mark this event, The Olympic…
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…
I always feel touched when I hear about how disabled people are trying to overcome their weakness and manage a normal life. This is why I think, it is important to show positive moments end examples like the…
I thought to start this week with a surprising news. The organizers of The European Tour Qualifying School Final Stage (November 14-19, 2015; PGA Catalunya Resort) said that in the tournament's 40-year history never happened that 3 golfers topped the leaderboard.…
By winning on last Sunday the 2015 Lorena Ochoa Invitational that was held at the Club de Golf Mexico, in Mexico City, Inbee Park got very close to entering the LPGA Hall of Fame. She needs only 1 more point to…
Early this year I was happy to hear about Hole19's Apple Watch app. Probably they were the first in the golf industry who developed an app also fro Apple Watch. Today, PING has launched bravely, as an early adopter…
In May, I wrote about that Assoufid Golf Club (Morocco) was nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’. At this time, I can herald their victory of the title of 'Morocco's Best…
Natalie Clarke (former Ladies European Tour golfer who also worked with Pete Cowen) the only female PGA qualified teaching professional in Derbyshire has joined the Breadsall Priory Marriott Hotel & Country Club. Their intention is to develop women's golf…
Probably you remember that I heralded an unusual golf event from Callaway Golf. The San Diego Padres and Callaway Golf have announced 2 weeks ago The Links at Petco Park, a 9-hole golf experience that will take over Petco Park November 5-8,…
Yesterday, my new guest writer Aimee Burke (Sales & Marketing Director Kemper Sports @ The Ridge Club) started to explain us the challenges of expanding golf club membership. Today she will give us 3 tips how to improve our sales…
As I promised you yesterday, today, Aimee Burke (Sales & Marketing Director Kemper Sports @ The Ridge Club) will show us the challenges of expanding golf club membership. Aimee Burke will give some advice and tricks. Her article/post will…
HSBC's announcement about the renewal of their global golf sponsorship portfolio (World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship) brought a great relief. In the summer was announced that HSBC will…
A couple of months ago, Ricky Potts (Digital Communication Manger at Troon; community manager of Golf on Google+) invited me to become his next guest on his Friday Foursome online talk show (via Google Hangout/Google+). I was asked…
Tomorrow will tee of the 27th Nomura Cup (an Asia-Pacific Golf Confederation (APGC) event) at Yas Links Abu Dhabi with 27 four-man amateur teams. As you can remember, in 2013, Team Australia won the 26th Nomura Cup with a…
Probably you remember that Nike Golf launched its 1st European (on the continent) Nike Performance Fitting Studio at the Himmerland Resort and Spa last month. Recently Nike Golf organized a competition in this Danish golf club among its Swoosh Staff members…
I think there are at least two common motivations among the 4 bidders (Spain, Italy, Germany and Austria) for the 2022 Ryder Cup: golf enthusiasm and promoting their country (as a country of investment, tourism destination etc.). The…
PING brand team member, Andy Sullivan captured his third win of the 2015 European Tour season at the Portugal Masters yesterday. His other 2 victories were: 2015 South African Open, Joburg Open. His other highlights of his career are: winning the Scottish…
I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…
I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…