According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…
Not so long time ago I wrote about golf course workers' salaries and benefits. From the study of Club Managers Association of Europe (CMAE) and Colt Mackenzie McNair turned out that 50% of those who are possessing senior …
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…
I have just ordered via Amazon.com, Bernard Darwin's book: Bernard Darwin on Golf. To this point it would not be interesting, if it does not turn out that the author of the book was member of the Society…
Last weekend I read about a very bold and brave action of De Vere Hotels, Resorts & Venues (owner of Belton Woods Golf Club) by coming up with a flexible golf club membership model to stop the declining…
Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…
Just like online content, golf shafts are also becoming more personalized and optimized to our needs. Within a year two well-known golf equipment manufacturers Titleist and Mizuno came up with golf shaft optimizers. Chris McGinley, vice president of…
After a big break I am back. I hope you forgive me for such delay. Recently I came across with Club Managers Association of Europe (CMAE)and and executive recruitment specialist, Colt Mackenzie McNair's new findings about golf salaries…
The Hungarian golf community was shocked by the murder of Krisztina Fodor. Krisztina (pronounce it as Christina) the Hungarian golf champion was murdered/butchered by his husband (according to the police) 4 days ago in her home. Yes, butchered…
I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…
As I promised earlier, Lyne Tumlinson, the former director of Career Services at
As I promised in my previous post, former director of Career Services at
After 10 months of blog writing, I am really excited to have my first guest writer. Former director of Career Services at Golf Course Superintendents Association of America (GCSAA), Lyne Tumilson will be my first guest writer here…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
When was the last time when in the middle of your golf play/golf tournament/whatever felt urgent need to run back to the club house and find the "rest room". Green Toi Gmbh came out with a smart idea…
It had to come and it arrived. Ransomes Jacobsen came out with a hybrid riding greens mower: Eclipse 322. The unique hybrid drive system, seems to be a radical departure from the hydraulically driven machines of the past…
Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…
Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…
While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks. Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology.…