31 entries: ECCO

How Minjee Lee gained an ECCO Golf sponsorship?

By: 2016. 01. 21.

The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…

J. Lindeberg DP World Tour sponsorship 2024

Why does J. Lindeberg prefer to sponsor the DP World Tour?

By: 2024. 07. 04.

Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…

Ross Crosbie greenkeeper Carnoustie Golf Links

How did the trainee at Carnoustie Golf Links become a fully qualified greenkeeper?

By: 2023. 04. 11.

Carnoustie Golf Links understood the importance and benefits of training programs and apprenticeships to upskill. Bold companies today focus on high-quality training. Skill gaps are existing in almost every industry including the golf industry. Maybe your golf club…

Puma Golf IGNITE CAGED CRAFTED footwear close look from the top

How to get excited about Puma’s new IGNITE CAGED CRAFTED footwear?

By: 2020. 11. 18.

Today I have got 2 pairs of golf shoes. For the warmer and not so wet weather, I have got Puma Golf's Ignite NXT Lace. Otherwise, I wear ECCO Biom golf shoes. When I first saw the new…

Kentwools Limited Edition Fall Winter Collection 2020

Kentwool limited-edition Fall-Winter Collection with 3 benefits

By: 2020. 10. 20.

For those who are already familiar with Kentwool golf socks, it is not a big surprise that they are made of the highest quality superfine Merino wool. From now on the basic/standard expectations for golf socks should be:…

Cuater by TravisMathew Gloves 1080x1080-Studio-7

Cuater by TravisMathew: performance vs style. Who will win?

By: 2020. 03. 17.

How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…

ASICS GEL-COURSE Duo Boa golf shoes

Should ASICS get involved in the golf shoe business?

By: 2019. 12. 17.

Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…

Italian wines in traditional restaurant in florence

Can Italian wines make you play better golf?

By: 2019. 07. 01.

Last weekend we hosted some guests for dinner. We wanted to pimp up the dinner with some Italian wines to make the gathering more memorable. As I was planning which wines should we buy, I used Vivino (the…

Troon Card 2019 program

What are the novelties in the 2019 Troon Card program?

By: 2018. 10. 03.

I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…

Lydia Ko selects Mckayson

What will be Lydia Ko’s new wardrobe like in 2017?

By: 2017. 01. 10.

I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…

How is Vietnam’s role growing on the Asian Tour?

By: 2016. 06. 17.

The Asian Tour today unveiled a new flagship event, the Ho Tram Players Championship, which will take place 13 – 16 April 2017 at The Bluffs Ho Tram Strip (6,855 yards, Par 71; design: Greg Norman) . The US $1.2 million…