There is a moment every great global brand recognizes: the moment a new market stops being a question and becomes an inevitability. For the World Corporate Golf Challenge — the planet's largest corporate golf tournament — that moment…
The DP World India Championship is not merely a sporting spectacle. It is a calculated, multi-layered business investment — in a market of 1.4 billion people, a logistics empire's strategic ambitions, and the global sport of golf itself.…
On a Tuesday morning in late March 2026, inside the storied halls of Barcelona's Antiga Fàbrica Estrella Damm — a 19th-century brewery that has long been a symbol of Catalan cultural identity — two CEOs shook hands and…
Pravets Golf Club, located 50 km outside Bulgaria's capital, Sofia, has announced Jordan Fairweather as its new General Manager. In 2017, Pravets Golf Club formally appointed Troon International to manage its golf-club operations. The golf course, designed by…
Today, I had an inspiring conversation with a client about how a country can seamlessly integrate into the world of international golf tourism and attract a surge of golf enthusiasts. A shining example of this is Viya's expanding…
Yas Links Abu Dhabi has entered a transformative new chapter with the official launch of the Tommy Fleetwood Academy (TFA). This milestone redefines player development standards in the UAE capital and strengthens the venue’s reputation as a regional…
As the Abu Dhabi HSBC Championship prepares to open the DP World Tour Play-Offs from November 6–9, the DP World Tour is celebrating a powerful new chapter in its sustainability journey. For the first time in the history…
Austria is proactively enhancing its sports tourism sector—both winter and summer—to create a more sustainable, diverse, year-round, and high-quality experience for visitors. Many alpine regions are strategically reducing their reliance on skiing by promoting summer sports, hiking, biking,…
The Hero Dubai Desert Classic, in collaboration with Deloitte, is excited to unveil the Green Incubator Challenge, a global initiative designed to foster innovative, sustainable solutions for events. This initiative invites participants to submit their ideas, with the…
Rory McIlroy has achieved significant success in the DP World Tour Championships, securing the title three times to date: 2024: Won with a total score of 273 (−15), edging out Rasmus Højgaard by two strokes. This secured his…
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. The newly upgraded academy features a purpose-built building housing cutting-edge Swing Studios, a…
In pursuing a more sustainable and environmentally responsible future, a range of innovations is transforming golf club operations and advancing the management of sustainability practices. When I discovered that Emirates Golf Club had been awarded the prestigious European…
Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…
It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…
I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…
After more than a year of anticipation, I can share with you the completion of the largest Five Iron Golf venue in Dubai to date. The venue spans 32,038 square feet and houses 17 simulators powered by Trackman…
In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…
It is gratifying to observe that the golf industry has seen an increase in sustainability success stories as of late. Such instances of environmental stewardship are a testament to the industry's growing consciousness of its impact on the…