Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…
I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…
We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…
The European Institute of Golf Course Architects (EIGCA) is already cooperating with leading golf organizations like the CMAE, EGA, EGCOA, European Tour, FEGGA, GEO, the PGAs of Europe, and The R&A. This impressive list is expanding now with BIGGA (The…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…
It seems like The London Golf Club understood that it is worth to start meeting people where they are instead of only drawing them to their golf club. The London Golf Club took the opportunity to showcase its services within London’s…
Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…
A real important agreement between the LET and LPGA has been reached recently that will see Dundonald Links (a Kyle Phillips-designed course) host both the 2017 men’s and ladies’ Scottish Opens whilst elevating the Aberdeen Asset Management Ladies Scottish…
The Troon-managed Indian Wells Golf Resort (Indian Wells, California) has just announced that they will offer guest from now on complete online booking capabilities for stay and play packages. Indian Wells Golf Resort has utilized Inntopia, the leading e-commerce and central reservation…
In two weeks Heythrop Park Resort will host its first European Challenge Tour Event, the Bridgestone Challenge, which runs from August 25th – 28th. Bridgestone, early this year has signed a sponsorship deal with the European Tour and thus…
I can see clear signs of intensifying competition in the golf rangefinder watches market. This is well illustrated by the recently launched SkyCaddie SW2 Watch. The new SkyCaddie watch comes with preloaded and ready-to-play with golf’s only fee-free,…
I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…
Of course DIRECTV will cover the 97th PGA Championship at Whistling Straits as part of their “PGA TOUR Experience". I think you have already noticed on your TV. In February I had already reported that DIRECTV signed a…
Last month, I had been to Estonia where among the others I visited the Estonian Golf & Country Club and met with the CEO Hanno Kross. What makes Hanno's golf club interesting is that they were able to…
The battle rages on among golf swing analyzers. Early this year Cleveland Golf launched its Cleveland Golf Wedge Analyzer fitting system powered by Swingbyte technology and Epson their M-Tracer golf swing analyzer. I think I do not have to introduce you SkyCaddie's…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…
In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…
In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…