787 entries: content marketing

Italy’s struggle for the hosting of 2022 Ryder Cup

By: 2015. 10. 20.

I think there are at least two common motivations among the 4 bidders (Spain, Italy, Germany and Austria) for the 2022 Ryder Cup: golf enthusiasm and promoting their country (as a country of investment, tourism destination etc.). The…

What can do golf tourism for Andalucia?

By: 2015. 10. 19.

Andalucia is in a controversial situation. Although, we can see 7 million tourists are visiting Andalucia every year, among them many golf tourists (see below the figures), but we can also find an unemployment rate of 35.21 % (The forecast is still…

When will be Lexi Thompson’s 10th career win?

By: 2015. 10. 18.

I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…

Would you like to play golf in a Major League ballpark?

By: 2015. 10. 16.

I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…

How was a festival of golf able to attract 700+ newcomers?

By: 2015. 10. 14.

A little and less known golf course operator company in the UK, the Glendale Golf has achieved a remarkable result by attracting 700+ "new to golf course" people to its golf courses. Originally they set a more modest…

How do Macdonald Hotels & Resorts define quality?

By: 2015. 10. 09.

Macdonald Hotels & Resorts have conducted between May and August 2015, a comprehensive quality audit (or we can call it also: a quarterly benchmarking audit of their golf courses) on 7 of their golf courses (including: Macdonald Spey Valley…

What will offer the 2016 Troon Cards?

By: 2015. 10. 08.

Troon will launch officially on November 1, 2015 their new, the 2016 Troon Cards. So let's see what are the new features, services and left unchanged. These are the new services and features: Addition of 4 new card options…

Where will be the first European Tour Destination in Ireland?

By: 2015. 10. 07.

Mount Juliet Estate becomes the 16th member of the exclusive European Tour Properties network with the announcement of the Irish venue as a European Tour Destination. Mount Juliet is located in the heart of County Kilkenny, becomes the first European Tour Destination…

What are the prospects of Dreamland Golf Club?

By: 2015. 10. 05.

Colin Montgomerie, yesterday officially opened the five-star Dreamland Golf Club in Baku, Azerbaijan. This is the first golf club of Baku (capital of Azerbaijan). Dreamland Golf Club, a 170-acre premium golf club was designed by Cynthia Dye. The golf club…

Why is Tenerife attractive to the International Golf Travel Market?

By: 2015. 10. 02.

The International Golf Travel Market (IGTM) will hold its annual event for the tenth time in Tenerife (Canaray Islands). For those who are not familiar with the International Golf Travel Market, it is the world’s premier global event for golf…

What can make your golf club GEO Certified?

By: 2015. 09. 30.

PGA Catalunya Resort's team of greenkeepers led by course manager David Bataller (see picture below) was named as Champions of the Green for August 2015. This is not the first time that PGA Catalunya Resort attains such recognition. In 2013,…

What would you do to improve your F&B cart operations?

By: Jeff Kelley 2015. 09. 29.

Today, another interesting golf start-up company's Founder & CEO will be my guest writer. Jeff Kelley from Bevnow, will explain us why & how should we maximize mobile technology to improve our F&B cart operations. The F&B cart…

Niche social networks: new drivers to customer experience

By: Patrick Rahme 2015. 09. 28.

As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…

What would you do on the first day of Al Zorah Golf Club?

By: 2015. 09. 23.

Do you remember when I wrote in July about Al Zorah Golf Club? If not, then just a brief reminder. It will be a par-72, 18-hole golf course (designed by Nicklaus Design) in Ajman (I would say in…

Can Titleist change the perception of hybrid clubs?

By: 2015. 09. 22.

“Golfers have long thought of hybrids as ‘rescue clubs’ and not ‘scoring clubs,’ but we intend to change that perception,” said recently Chris McGinley, Vice President, Titleist Golf Club Marketing. The new Titleist 816H hybrids (new Titleist 816H1 and…

Should Glenmuir continue to be an Official Ryder Cup Licensee?

By: 2015. 09. 14.

After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

How could Talon exceed its crowdfunding target of £20K?

By: 2015. 09. 04.

In July I wrote about how Ojee Golf's Talon is using crowdfunding (on INDIEGOGO) to finance product development. Ojee Golf set then a 60-day crowdfunding target of £20,000. Now they can be satisfied as they reached £21,000. According to my sources Ojee Golf…

What can IGTM bring to golf tourism business?

By: 2015. 09. 04.

IGTM (International Golf Tourism Market) has helped generate more than €79 million worth of business for the golf travel industry since 2012. Reed Travel Exhibitions found that 31% of attending buyers negotiated between €50,000 and €200,000 worth of business,…

Can The Algarve reach a million played rounds this year?

By: 2015. 09. 03.

Golf participation at Algarve continued to grow in the second quarter of 2015. More than half a million rounds played in the first half of this year. This is almost 35,000 more rounds than in the same period in 2014. The Algarve…