How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…
Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
It seems like 2016 was really an outstanding year for Club De Golf Alcanada (Mallorca; 7,108-yard Robert Trent Jones Jnr-designed course): 59Club Awards: won the Silver Flag Awards in the Overall Golf Resorts category; They were named as Mallorca's best…
In January this year, it was not sure who will be the owners of the 109-year-old Woodmere Club. Now we know that Troon has been selected to manage The Woodmere Club, a private club in Woodmere, New York. All…
It was funny to read about the Secret Valley Golf Club (Cyprus; part of the Bank of Cyprus’ investment portfolio) that it is one of the most popular golf courses in Cyprus. Not so far away from the Secret…
The 20th edition of the International Golf Travel Market (IGTM) will be held at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017. Cannes the host city was not selected…
Sardinia and Sicily host some of the most prestigious Italian golf venues according to KPMG's "Golf Benchmark Survey in Italy 2012". Now, Sicily’s Verdura Resort is becoming the latest addition to the exclusive European Tour Properties network, joining…
Tomorrow (October 17th) will reopen The Wigwam Golf Club's Robert Trent Jones Sr.-designed Patriot Golf Course after a significant after an extensive bunker and irrigation system renovation. The renovation work focused on removing bunkers, modernizing and reshaping the remaining bunkers and…
Europe’s Ryder Cup captain Darren Clarke will host the spectacular Costa Smeralda Invitational at Pevero Golf Club on Saturday, June 25. The Pevero Golf Club is a par 72, 18 hole, 6717-yard golf course. It was designed by Robert…
What is the real estate development concept of Zala Springs Golf Resort? Zala Springs Golf Resort is a unique development in Hungary. The resort is being positioned at the very top level and the aim is to deliver…
Last year, Hungary made a great leap forward to be visible on the global golf tourism map. By opening the Robert Trent Jones II. designed Zala Springs Golf Resort in Zalacsány (near the Austrian border) in September 2015,…
Within a week, another Portuguese golf club is becoming a European Tour destination. The latest member of the exclusive European Tour Properties network is the Troia Resort. Unlike Bom Sucesso, the Troia Resort is closer to Lisbon and the…
In the following you find my interview with Damian MacPherson, the club manager of Zala Springs Golf Resort (Hungary): What makes Zala Spings Golf Resort unique and different from other Hungarian and CEE golf courses? The design of the…
Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…
Glenmuir has a longstanding history of supporting PGA events. Therefore, it is not a big surprise that company will continue its title sponsorship of this year’s Foremost Golf Championship. The game will be played at The Oxfordshire Golf Club…
A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…