Reserva Conchal Golf Club and Beach Club picks Troon
Many things come to our mind when we hear Costa Rica except golf. It is not a big surprise since there are only 8 golf clubs in this country. One of them is Reserva Conchal Golf club and…
135 entries: "mobile application"
Record crowds at The 2019 Solheim Cup
I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…
Why should La Manga Club curate guest experience?
In the last five years, La Manga Club won several accolades. Recently, they won two new titles at the World Travel Awards: Its five-star Hotel Principe Felipe was named ‘Europe’s Leading Luxury Resort & Villas 2019’ for the…
What could make Min Golf Bokning useful?
So far the Min Golf Bokning was merely the Swedish Golf Federation's official mobile booking application. You could book membership times, green fee times and dynamically priced times at all of Sweden's golf courses. It seems like the…
Topgolf Lounge: Topgolf’s first eSports lounge is ready
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
The first major course renovation of the LedgeRock Golf Club
I am so happy that I can write about a Rees Jones project after writing so much about Robert Trent Jones and Robert Trent Jones Jr. The LedgeRock Golf Club in Mohnton, PA was opened in 2006. Since…
How chatbots can help in golf club marketing?
For years, we used calls, mails/letters, in-person meetings to communicate with our golf club members. Then came the social media and significantly changed the way how our golf club members, guests and visitors want to communicate with a…
How Callaway FITS Shaft Analyzer affects your performance?
Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
Vokey’s HandGround program: feel like tour players!
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…
Customer experience innovations at Bluegreen
Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…
What are the novelties in the 2019 Troon Card program?
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
What does “mobile first” approach mean at the Els Club Malaysia?
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…
Insider: Where is Las Colinas Golf & Country Club heading to?
Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…
What is the next chapter in Cobra Puma Golf’s retail support?
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
TOP 10 tee times booking solutions for Spain and Portugal
The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…
When will Glenmuir come up with a smart clothing collection?
The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…
What is Villaverde Hotel & Resort’s new achievement?
It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…
The Shark Experience vs Pace of Play. Can you decide?
I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…
Carnoustie Golf Links saved 17 minutes of its golfers’ time
The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…
Why is Golf Pride’s home moving to Pinehurst Resort?
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…