Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…
Customization is slowly flowing into the golf industry as well, as golf equipment manufacturers like Callaway Golf starts to realize that there are significant differences between golfers. In case of the new Callaway Speed Regime golf balls that…
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
I was really happy to read Frank Vain's (president of McMahon Group) article about need of usage of technology (in many instances social technology) in private golf clubs to improve connectivity, reduce operating costs and increase revenue (not…
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
We tend to speak about putting as golf's game within the game. The putting stroke is the least complex of all the ways there are to swing a golf club. It requires no special strength, speed, size or…
As I wrote in my previous post, average American mobile user is spending cca. 2 hours 38 minutes on his mobile and tablet on daily basis. Americans are spending twice as much time today with desktop media as they do with mobile.…
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
One of the greatest events in 2012 was when smartphones and tablets took over PCs. The battle between mobile operation systems (Android vs iOS) or Samsung vs Apple is little bit less important. IHS iSuppli Research says that…
It is very likely as we are close to the end of 2012 that this year was the year of crowdfunding. For those who are not familiar with the concept of crowdfunding: it is a collective effort of individuals…
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…