Probably, you have already heard the Centurion Club will host the European Tour’s inaugural, new GolfSixes tournament from the 6th – 7th May this year. This tournament is really unique for two reasons: The introduction of a brand new short…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…
With golfers becoming increasingly mobile, it is obvious that PGA Pros need to catch up with this situation. UK adults in 2015 spent their time with mobile nonvoice media more than ever before (source: ComScore Mobile Metrix). The vast majority…
As we are getting closer to the 146th Open at Royal Birkdale (16th - 23rd July 2017), it is worth to summarize the business results of the previous event: Hosting The 145th Open at Royal Troon delivered more than £110 million…
A real important agreement between the LET and LPGA has been reached recently that will see Dundonald Links (a Kyle Phillips-designed course) host both the 2017 men’s and ladies’ Scottish Opens whilst elevating the Aberdeen Asset Management Ladies Scottish…
For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…
Hoebridge Golf Centre, a BGL venue in Woking, has just unveiled their £500,000 worth of investment plans that are currently underway at the center. The plans include the construction of a new, adult-only lounge area to be used…
We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…
Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…
Early this year, I have already written about that the PGA Catalunya Resort has enhanced its portfolio of rental properties by over 70% to include a larger mix of luxurious family houses, golf-fronted semi-detached villas. Most recently, PGA Catalunya Resort…
Early this year, I have already written about that the Costa Brava region is celebrating its 'Year of Golf 2016'. However, I thought to give you update on Costa Brava region's golf tourism performance and tourism trends: Golf…
We have waited for this moment more than 100 years. It was in 1904 in St. Louis when golf participated last time in the Olympic Games. The return of golf to the Olympic Games became official in September…
#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers' development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or…
Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…
In recent years (10), I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers were the first generation to question 'The Trust' on an…
It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…
What can bring more joy to an avid golfer when he cannot play golf at his golf club for various reasons than enabling him to play in an almost real world condition with his own golf clubs. This is…
One of the reasons why it takes me longer to complete a round in my golf club is that I have to look for my golf ball many times. Sometimes I even have to admit that I lost…
I must admit that I have not come across with Kentwool golf socks (although they claim that they are the “World’s Best Golf Sock”. They have been manufacturing “World’s Best Golf Sock” since 2008.). At my recent purchase…
I thought when GPS range finder mobile applications and other digital mapping solutions are gaining momentum in the golf industry, a prestigious golf club like Royal Dornoch Golf Club would select Club Car's Visage solution. If they would…