Raven Golf Club underwent a significant renovation, resulting in a transformed playing experience. The project involved opening up playing corridors to provide panoramic views, revitalizing tee complexes, and adjacent desert areas, and restoring the course's 60 sand bunkers.…
The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
Have you had the chance to experience the Wilson Staff Model R golf balls in action over the past four years? Their impressive performance on the green is something to behold. Wilson Golf is constantly striving to surpass…
The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…
It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…
GolfStar, Northern Europe's largest "Multi-Course Owner Operator," runs 13 Swedish golf clubs and 19 golf courses with over 50,000 customers. GolfStar decided to expand its operation abroad. The first country is Spain. They have already established their Spanish…
I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…
Ladies and gentlemen, golf enthusiasts from around the globe, it is with profound pleasure and immense pride that we make a resounding proclamation: Portugal has been awarded the distinguished title of the "2023 Best Golf Destination in the…
Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…
Arcis Golf has recently acquired Champions Retreat Golf Club (since 2006) near Augusta, Georgia. Foley & Lardner LLP represented Tower Three Golf Champions Retreat LLC, a subsidiary of the private equity firm Tower Three Partners. Champions Retreat Golf Club,…
Recently, two very serious studies have been conducted on what golf clubs and the golf industry should do so that significantly more women choose golf as a sport. It's worth noting that Syngenta conducted a research study with…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
The world’s number 1 range technology, Toptracer, and the UK Women’s Golf Community – founded by Jasmine, aka The Jazzy Golfer – joined forces for a groundbreaking driving range takeover that brought together more than 130 women and…
If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
NGCOA CEO Jay Karen once said in 2018: "I believe the golf course of the future will be indoor and outdoor, if only we can find ways to embrace virtual reality and gamification of golf, which includes simulators…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…