73 entries: influencer marketing

Le Golf National employee exprience innovation in practice

It’s all about the folks! – Employee experience innovation

By: Paul Armitage - General Manager, Le Golf National 2018. 07. 31.

Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…

SAIC-GM Buick Brand and WME IMG China Launched Buick LPGA Shangahi Today

The Buick LPGA Shanghai & the Chinese golfers’ dreams

By: 2018. 05. 18.

We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…

World Corporate Golf Challenge in Zala Springs Golf Resort Hungary

Where will the 1st World Corporate Golf Challenge be held in Hungary?

By: 2018. 05. 11.

I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…

The Track Meydan Golf Daytime

How can The Track Meydan expand its market in Dubai?

By: 2017. 11. 10.

A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…

2018 Ryder Cup at Le Golf National - the team

Le Golf National – A decade of Ryder Cup choices, challenges and changes

By: Paul Armitage - General Manager, Le Golf National 2017. 11. 08.

Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…

Golf Pride Innovation Campus

Why is Golf Pride’s home moving to Pinehurst Resort?

By: 2017. 11. 06.

Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…

Abu Dhabi HSBC Championship - New pin flags presented by Abdulla Kalban from EGA

The Abu Dhabi HSBC Championship secured a new sponsor

By: 2017. 10. 18.

The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…

GolfinDubai.com logo

How could GolfinDubai.com be more effective?

By: 2017. 05. 10.

At the beginning of this week, Dubai unveiled at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, a new website the GolfinDubai.com to enhance awareness of the world-leading, premium golf destination. The new website is covering in one place…

Desaru Coast_ValleyCourse

What is the competitive edge of the new golf course at Desaru Coast?

By: 2017. 03. 31.

Usually, I get excited when I hear about an opening of a new golf course somewhere around the world. This happened also today when I heard that the Ernie Els and Vijay Singh designed The Els Club Desaru Coast –…

Why is social media helpful for Maderas Golf Club?

By: Corey Ross 2016. 10. 24.

The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…

What Crown Golf’s lethal generosity is about?

By: 2016. 08. 03.

I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…

Profile

By: 2015. 07. 22.

Miklós Breitner is a golf industry influencer and the Founder and CEO of Golf Business Monitor, the world #1 B2B golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club…

LPGA’s future in numbers

By: 2014. 07. 07.

I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…