The 20th edition of the International Golf Travel Market (IGTM) will be held at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017. Cannes the host city was not selected…
I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…
I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…
Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…
Lexi Thompson (ranked #5 in the world) has just signed a long-term extension with Cobra Puma Golf. It seems like that with her victory at the Honda LPGA Thailand she was able to convince Cobra PUMA Golf to extend…
A couple of years ago (actually in 2013!), I have already written that the golf industry and golf clubs particularly, need to increase women's participation to survive and to find a new source of revenue. In the very same year,…
There is no doubt that video marketing and consumption will keep on growing in the coming years as well. This is why interesting to see Golf Tourism England's latest video marketing initiative to capture the imagination of the…
Not so long time ago, I wrote about that Bom Sucesso became a member of the Europen Tour Properties as an official European Tour Destination. This time I can tell you that the Donald Steel-designed Guardian Bom Sucesso golf course…
Tomorrow (October 17th) will reopen The Wigwam Golf Club's Robert Trent Jones Sr.-designed Patriot Golf Course after a significant after an extensive bunker and irrigation system renovation. The renovation work focused on removing bunkers, modernizing and reshaping the remaining bunkers and…
Wilson Golf has recently unveiled its latest addition to the award- winning FG Tour line, the Wilson Staff FG Tour V6 Irons. The Wilson Staff FG Tour V6 irons are an evolution of the highly acclaimed V4 Irons.…
I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…
Oceânico Group (founded by Gerry Fagan and Simon Burgess 13 years ago) sold for just under €70m its full interest and ownership in Oceânico Golf, Vilamoura, to KAY CC Portugal, a consortium between Mr. Keith Cousins and the…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
Don't worry there is nothing wrong or illegal with Callaway Golf's new Steelhead XR irons. Thanks to the next-generation 360 Face Cup technology, Callaway Golf was able to boost in face-speed is so significant that it’s hiked the COR…
We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…
I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…
PING has just announced the launch of its new iBlade irons. Officials said that the new iBlade iron is designed for golfers who rely on the precision and control. The blade-style iron follows the highly popular S55 model,…
Several weeks ago, the best women golfers in the world gathered at CordeValle Golf Club (see picture below) in Northern California for the U.S. Women’s Open Championship. I was proud that this was the first U.S. Women’s Open played…
What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…
We love golf, it is a great game. We love it for a variety of reasons; the history, the tradition, the honor, the integrity, the competition, we love that it is fun, it’s social, it’s welcoming and it’s…