Sustainable golf course operations are not a marketing gimmick anymore. It is a strategic imperative. At the same time, a matter of survival, and a customer obsession enabler as well as an integral part of business risk. Some…
There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…
After 8 years of planning and developing, Al Zorah Golf Club opened last week (9 December 2015). The new golf course was officially opened by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Ruler of Ajman, as golfers and high-profile government…
Do you remember when I wrote in July about Al Zorah Golf Club? If not, then just a brief reminder. It will be a par-72, 18-hole golf course (designed by Nicklaus Design) in Ajman (I would say in…
Golfers' expectations are increasing regarding golf club membership. What can golf clubs do beyond golf experience personalization to impress their members? What type of event can really impress golfers and be competitive with other experiences? The usual partnership…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…
Troon has been selected to provide golf course management services to the new golf course at Jebel Sifah (designed by Peter Harradine), a 6.2 million sqm beachfront development located on the outskirts of Muscat, Oman. Actually, it takes 1h 18 minutes…
In last November turned out that a new golf club, the Qatar International Golf Club will be built in the heart of Qatar’s Education City in Doha. The Qatar International Golf Club will have an 18-hole championship golf course,…
In the last couple of years UAE is among the the Top 10 Fastest Growing Tourism Hotspots in the world. Just in 2013, UAE's golf tourism grew by 10.4%. In 2013, Abu Dhabi and Dubai were the 6th golf tourism…