The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…
BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…
Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…
I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…
When you know the total amount of revenue your golf club member or guest will generate, you will be able to make better decisions on how to acquire and retain customers. It is good to highlight we should…
Redbourn Golf Club (part of BGL Golf) became GEO Certified in 2013. In the very same year, Hoebridge Golf Centre (part of BGL Golf) earned the same title. To achieve the certification Redbourn Golf Club had to fulfill…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…
I hear in many online & offline conversations among golf club managers about CX (customer experience) metrics and measurement. On one hand, it is very good if a golf club is measuring customer experience, but we should not…
It turned out from an insight that SkyCaddie members tend to travel more widely than the average golfers. This motivated the partnership with Macdonald Hotels & Resorts. SkyCaddie has just announced that its members in the UK can now enjoy…
QHotels has just launched its new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives up to 50 rounds of golf for £375 along with access to 15…