Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
When was the last time when in the middle of your golf play/golf tournament/whatever felt urgent need to run back to the club house and find the "rest room". Green Toi Gmbh came out with a smart idea…
It had to come and it arrived. Ransomes Jacobsen came out with a hybrid riding greens mower: Eclipse 322. The unique hybrid drive system, seems to be a radical departure from the hydraulically driven machines of the past…
Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German…
Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…
While Crocks Company is struggling to survive, there is company (Dawgs Golf) that tries to copy Crocks. Dawgs Golf position himself as a premium brand due to the high end EVA (ethylene vinyl acetate, or closed cell resin)technology.…
We would think golf is a peaceful sport and game, but there are companies that think differently. Namely, Armourbite came out with a teeth-protector. To justify themselves, they say (and it is true in general) that when we…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…
Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…
Do we remember how disappointing was Kyoto and than Copenhagen climate conference? Especially when Obama posed as the world's savior....uhhhhhhhhhhhhh Now I think I found something real serious environment protecting initiative. Because I have doubt about Golf Environment…
Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work that companies are launching brand pages for…
On last Sunday on my way to my Mom, I was reading Geoff Shackelford's Grounds For Golf book. This would not be so interesting to share with others, IF I do not read the following: "Most warm-season grasses…
I was reading Golf Business Development's summer edition where I found an article about Nickent Golf. At the end of the article I found URL of the brand: www.nickentgolf.com. Immediately I typed the URL into my browser where…
During the communist era there was no golf life in Russia and in the Soviet Union. The first 18-hole golf course was built in 1994 (LeMeridien Moscow Country Club). In 2009 over a billion of USD was pumped…
The Tiger Woods saga entered to a new chapter. Accenture has just launched its first print ad (by Y&R) without Tiger Woods in WSJ : In Bali I met couple of very talented (trained) elephants (Java elephants are…
One of the great merits of Twitter is that your followers can communicate directly with you. In other words communication turns to be very intimate and personal, only in one case if you allow people to send you…
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
During the Golf Expo 2009 that was held in Munich, Germany, I came across with Golf Business Development, a start-up golf business magazine. After reading couple of copies of the magazine, I decided to subscribe to it. I…
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…