I am so excited that another golf club has committed to sustainability and environmental protection by joining the Operation Pollinator program. So kudos to Farleigh Golf Club. Back in January, I have already written about Farleigh Golf Club…
The first version/edition of GEO's Sustainable Golf Development Standard was created in 2016. The main focus was three areas: PreparationDesignConstruction Even then, I really missed the fourth element/phase, the "follow-up." To remain relevant and stay in business golf…
Have you noticed how many golf equipment manufacturers use black? E.g. limited edition Titleist T-Series T100•S and T200 Black irons, Mizuno ST-G 220 driver, Callaway Rogue Pro Black irons, etc. I checked the significance of this color. I already had…
I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…
How sensational can the club’s first John Deere fleet be at Dunblane New Golf Club? Cecil Hutchison and James Braid designed their par-69, 6000 yards parkland golf course. The course manager Wesley Saunders has taken delivery of 11…
Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix. Golf clubs must rethink how and…
I believe personalization is a must-have and not just a nice gesture or a luxury. We should master how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line.…
It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…
I found an interesting study from O.C. Tanner. They found the most important driver (37%) of great work is "Recognize me". To have a successful culture of recognition, you need to consider these 5 factors: Be specific &…
Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
In the last two years, golf course renovations remained the most coveted actions/plans according to ASGCA. Turf conditioning and golf course design are still among the TOP 3 aspects of golfers where to play golf. Slowly, sustainability will…
How many times has it happened to us that until we got close to the hole everything went well and then suddenly unintentionally, we destroyed our game with terrible putting (more than 3)? I also break my head…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…
We all know that manufacturers like Acushnet, are consulting with brand team members in product development. Do they ask for advice on how to make their products more customer-centric? Master Craftsman Bob Vokey and Vokey Tour Representative Aaron Dill are at it…
Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…
The new Callaway Epic Super Hybrid is a very interesting hybrid. Will it cannibalize the sales of Callaway drivers? When I read the description of the new Callaway Epic Super Hybrid it somehow the Odyssey X-Act Tank Chipper came…
Do I have to explain to you the essence of BOA technology? Today, no one doubts that optimally fitting footwear significantly impacts performance through altering athlete biomechanics. The usage of BOA technology in golf shoes is not a…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…