Author: Miklos Breitner

Golf Game: How to raise $125,000 in 30 days

By: 2013. 03. 11.

In last December I wrote about the concept of crowdfunding as a potential solution to raise capital and financial support for a golf course. Of course this idea is not limited to golf courses. From the Finnish example we…

Low flying falcons over Las Colinas Golf Club

By: 2013. 03. 11.

So far I knew a little about Las Colinas Golf Club. I knew that it is a par 71 18-hole championship golf course designed by Cabell B. Robinson. Las Colinas Golf Club is one of the 3 golf courses…

First time in PGA Senior Championship history

By: 2013. 03. 06.

I've got an impression that senior championships are in the shadow. It can be a great opportunity to meet former golf champions who once made headlines.  De Vere Mottram Hall, Cheshire will hold between 6th-9th June the ISPS HANDA…

Golf course CRM in the era of empowered customers

By: 2013. 03. 04.

In these days we are experiencing how employees and customers are embracing social technologies. They are harnessing social technologies to solve collaboration challenges. It should be the same in case of golf courses and private golf courses as…

The Belfry leads in customer service

By: 2013. 02. 28.

A month ago I reported about The Belfy's new "golfers' choice" awards. At this time, they received the prestigous award, the 59Club Awards. I cannot emphasize enough the importance of customer centricity. Why customer centricity is so important?…

HSBC’s prediction on golf’s future

By: 2013. 02. 26.

First I intended to write about Abu Dhabi HSBC Golf Championship, then I came across with HSBC's report on golf's future. In general there are no big surprises in this report: the shift towards Asia; In China and…

Blogger relations in the golf industry

By: 2013. 02. 18.

To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist?   We should find the answer…

Hole in one in Malaysia

By: 2013. 02. 11.

When we read in the Golf's 2020 Vision (by HSBC) report about the rise and importance of Chinese and Indian golf market, we should not neglect such golf markets like the Malaysian one. The Malaysian golf market's value in…

TaylorMade is boosting golf experience on mobile

By: 2013. 02. 07.

In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…

Ping’s sponsorship challenges with Michael Phelps

By: 2013. 02. 04.

Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…

Troon Golf goes mobile

By: 2013. 01. 30.

One of the greatest events in 2012 was when smartphones and tablets took over PCs. The battle between mobile operation systems (Android vs iOS) or Samsung vs Apple is little bit less important. IHS iSuppli Research says that…

How far Titleist Pro V1 can go?

By: 2013. 01. 28.

Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…

The golfers chose again The Belfry

By: 2013. 01. 24.

I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…

Abu Dhabi is striving for bigger slice from golf tourism

By: 2013. 01. 21.

At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…

Crowdfunding in a Finnish golf course

By: 2013. 01. 18.

For a blogger to get some kind of response from readers and visitors it is a good feeling and response to his writinings. When this relationship reaches that level, that his post gets comments with personal remarks it…

TaylorMade combines print ad with augmented reality

By: 2013. 01. 16.

This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…

FootJoy wants to rejuvenate

By: 2013. 01. 15.

It is hard to be a market leader, when your competitors are trying to mitigate the gap between you and the market is not growing. FootJoy the market leader golf shoe and golf glove manufacturer is not an…

First Nike Golf ad with Rory McIlroy

By: 2013. 01. 15.

As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…

Do golfers have unique skin?

By: 2013. 01. 11.

Time-to-time I come across with cosmetics that their manufacturers claim it is so bio or something like that. Yes, it is very trendy to claim that our product is bio or healthy. My assumption people's skin can be…

Do you believe in low compression golf balls?

By: 2013. 01. 02.

I am always skeptical when I read about "product of the year" or about any similar titles. It is also true regarding golf balls (check out my previous post about GolfBallSelector.com). On the website of GolfBallTest.org I came across…