Author: Miklos Breitner

Mother’s day present from Wilson Staff

By: 2013. 05. 03.

I think this is the first time in my life when I hear about Mother's day in relation with golf. Wilson Staff found a very nice concept to help us to praise and to express our honour to…

We cannot afford to miss the hole

By: 2013. 05. 03.

I am sure you are familiar with that feeling when you struggled throught the fairway (let's suppose, you have got a good chance to finish the game under par) and you are standing on the green. Suddenly you…

Limited issue signature golf shirt from Ashworth

By: 2013. 05. 02.

There is a hot debate in these days about golf club dress codes and in general about the style of golf attire. What I see at Ashworth is that they are still designing low-key clothes. As they say…

Golf challenge day in St Andrews: 50+ miles within a day

By: 2013. 04. 29.

In June 4 amateur golfers Graeme Dawson, Gary Davidson, Ally Love and Angus Watson set out to complete each of the 189 golf holes (of 11 golf courses; par of 740, playing time of 22) in and around St…

If something is good, it sells itself!

By: 2013. 04. 25.

Adidas Golf has good reason to be happy in these days. Since the foundation of the company in 1999, the first part of 2013 was the highest sales period in the life of adidas Golf. According to Golf…

Callaway Golf partners with LinkedIn

By: 2013. 04. 24.

So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…

A miscarried Titleist promotion

By: 2013. 04. 18.

I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…

Why women are important in golf tourism?

By: 2013. 04. 15.

In 2009 I started to realize when I talked with my business partners from various industries that there is a dramatic shift toward women as primary influencer in many business situations (tourism, health, car etc.). It isn't a…

Limited edition Wilson Staff D-100 for sale!

By: 2013. 04. 11.

Are you also excited about the Masters Golf Tournament 2013? Because I am. Now every attention is focusing on what is going on in Augusta National Golf Club. Wilson Staff is not an exception to this. I feel…

Are golf brands fitting to mobile?

By: 2013. 04. 08.

I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…

What is common in Ronald Reagan and PowaKaddy?

By: 2013. 04. 07.

All started in April 1983 when Joe Catford invented the world's first powered golf trolley out of frustration at having to carry his golf clubs around the golf course. Short after launching it, Tom Watson started to use…

Glide on golf course like Bubba Watson

By: 2013. 04. 03.

Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…

Why golf spike matters so much?

By: 2013. 04. 02.

After a long debate on spikeless golf shoes, let's talk about golf shoes with spikes. FootJoy has a good reason to be happy again. Their brand ambassador D.A. Points claims Shell Houston Open title and the Trophée Hassan II. He…

Nike Golf blundering ad with Tiger Woods

By: 2013. 03. 31.

Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…

How Sergio Garcia found himself on the tree?

By: 2013. 03. 28.

When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…

Do spikeless golf shoes take over the market?

By: 2013. 03. 25.

Two years ago if somebody played in golf shoes without replaceable spikes, people would think he is not a serious golfer or cannot afford more. In those days spikeless golf shoes accounted hardly 10%. As golf dress code…

Pages disappeared on Titleist’s website

By: 2013. 03. 19.

One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…

How to fix Troon Rewards loyalty program?

By: 2013. 03. 18.

IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…

First time in PGA Tour

By: 2013. 03. 18.

There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…

Do you want to be Rickie Fowler’s new stylist?

By: 2013. 03. 12.

It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…