We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…
Morocco is one of the TOP5 golf countries in Africa with 40 golf courses. South Africa is the biggest with 484 golf courses. Currently, there are 8 golf projects in development in Morocco (=20% growth) one of them…
The “Golf Club Staff Happy” Imperative Every golf club manager’s toolbox needs to be filled with “Big Time-Long Time” Golf Club Staff Happy Tools---tactics they can use to keep the employee team Big Time Happy for a Long,…
I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…
Before I share with you the latest innovation of Rain Bird, I would like to draw your attention to some interesting technology trends. One of these trends is the rise of usage of artificial intelligence that will stay with…
The GreenSight Agronomics is only 3-years old but already made its first acquisition. GreenSight has just acquired the digital-transformation firm Turf Cloud. Inc. The main motivation was to be able to provide more actionable insights for turf managers, but also…
The Open Championship venue, Carnoustie Golf Links, has officially opened its new clubhouse, the Links House last week. A total of 26 jobs have been created through the £4.75 million project. The new Links House building includes: a golf…
Let's finish the week with a Troon news. Troon has been selected to manage the Champion Hills Club, a private golf club in Hendersonville, North Carolina. Set in the Blue Ridge Mountains. Champion Hills Club is a member-owned club…
While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…
This is the second part of the article of 'Creating a certified supervisor program'. Doing "The Who" “Doing supervisor certification right” requires knowing The What that’s needed and The How of delivering What’s Needed effectively and efficiently. In…
Between October 2017 to January 2018 Acushnet tested and validated the new Titleist AVX golf balls in Arizona, California, and Florida. It always impresses me what such golf equipment companies like Acushnet can invent to make us feel like you can't afford to…
It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…
The famous interior designer Lazaro Rosa-Violán returned to PGA Catalunya Resort to create something great after the successful design project of the Hotel Camiral. He is considered to be a fashionable interior designer. It seems like that not only the Hotel…
An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…
I am always curious what will golf equipment brands like Odyssey come up with in their latest golf equipment. Obviously, I am skeptical, because we can never know whether the latest feature is a gimmick or a real…
The Need We who manage are in the business of identifying, developing and stimulating the Upwardly Mobile, the talented ones---people who, through the exercise of their talents, make our clubs flourish. Many of these talented ones, The Upwardly…
The renowned Tewkesbury Park went through a two-year, £9m facelift. The owners claim that the 93-room luxury hotel, spa, and golf course now offers the complete golf break with outstanding accommodation. From now on we can choose from six brand-new historic…
In less than two weeks, County Limerick’s 5* hotel and golf resort, Adare Manor will relaunch its wholly-reconstructed, Tom Fazio-designed championship golf course. To make the moment remarkable, they will hold an Exhibition Match on 20th April. Among the invited…
The European Golf Course Owners Association held not so long time ago (22-24 March 2018) its annual conference, the EGCOA Golf Business Conference in Vienna, Austria. I was really lucky to be there and hear from first hand,…
I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…