The Tom Mackenzie-designed golf course at Heythrop Park Resort is upgrading its green team. The resort recruited two senior professionals. Steve Cherry, a 25-year career greenkeeping professional who prepared 17 European Tour events under Alex Hay at Woburn.…
Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…
Hyundai Tournament of Champions has ended with the victory of Patrick Reed and Tru Temper's Dynamic Gold. In Patrick Reed's bag there were: Dynamic Gold X100 (3-9); Dynamic Gold S400 (PW, SW, LW). In total there were 24…
In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…
Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…
The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…
The 18-hole championship golf course at Frenchman’s Reserve, designed by golf legend Arnold Palmer has selected Troon Golf to manage the country club. Frenchman’s Reserve Country Club is a private facility. The Arnold Palmer Signature Golf Course featured at…
We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2) Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…
Back in last December, I wrote about Callaway Golf's new Chrome Soft golf ball with compression 65. Now Wilson Staff is rising the stakes when they are launching their new 29 compression DUO and its companion product, the 35 compression DUO Spin,…
Odyssey Golf has just announced the launch of Odyssey Works putter line. Although it will be available nationwide (US) only from January 30, 2015, but I assume I will be able to try it on the demo day at…
Luxury designer brand G/FORE has just launched their 2015 range. In parallel their unhidden intent is to conquer the UK golf market in 2015. In style they remind me little bit the Scottish brand Royal & Awesome. Did you…
The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…
In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…
In November Callaway Golf launched its Big Bertha Alpha 815 driver. Now the Big Bertha Alpha 815 golf club family is complementing with fairway wood golf clubs and hybrid golf clubs. Big Bertha Alpha 815 Fairway Woods are…
51 hours left from 2014. So here is the time to summarize this year. Scotland rightly can rejoice this year. In 2014, Scotland attracted 340,000 golf event spectators. VisitScotland says this year was the 2nd highest year for golf…
Golf World magazine has recently announced its '100 Classic Golf Holes in the UK and Continental Europe'. The jury included top designers like Martin Hawtree (Trump International Golf Links) and David McLay Kidd, but also well-known golfers like…
I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma)…