Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
One of the major B2B marketing trends in 2021 is retention marketing. Today, many companies know that returning customers are more likely to purchase from a company (e.g. John Deere) over time. Fred Reichheld believes Marketers' operating costs…
How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is excellent social proof too. I would utilize user social proofs as well.…