Tag: Gen Z

3's Golf relaunch

How would it be worth relaunching the 3’s golf destination?

By: 2024. 01. 12.

Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…

Kendall Clancy Cabot Cape Breton_resized

Kendall Clancy is Cabot Cape Breton’s new general manager. Why it is a good sign?

By: 2023. 02. 27.

Let's face it! We do not often hear about the appointment of female general managers or managing directors in the golf club industry. The Golf Club Managers Association said that only 20% of golf club managers were women in the UK…

Wilson Golf Dynapower Driver Carbon toe down_resized

Can Wilson Golf repeat its success with the new Dynapower club range?

By: 2023. 01. 31.

As a Wilson Golf fan, I am very excited to see the return of Wilson Golf's Dynapower in a renewed version. The history of Dynapower is quite well-known but I summarize it briefly. In 1956, Wilson Golf's Dynapower…

2023 KemperSports Golfer Insights Survey

What are the learnings of the 2023 KemperSports Golfer Insights Survey?

By: 2023. 01. 30.

KemperSports has just released its 2023 KemperSports Golfer Insights Survey. Roughly 16,000 golfers of varying levels and ages were asked about their motivations to play golf. Before I would share with you KemperSports' findings, let me show you…