Tag: golf shoe

ECCO BIOM G5 golf shoe bunker shot

12 technologies in the new ECCO BIOM G5 golf shoes for advanced performance

By: 2022. 09. 07.

I'm trying to describe what it feels like to play in ECCO golf shoes and what comes to mind. Maybe it's like playing on a Tom Doak-designed golf course. In short, minimalist, elegant, and very comfortable. That's why…

Michael Waack Ecco Golf in the office

What motivated ECCO 25 years ago to enter the golf shoe market?

By: 2021. 10. 04.

It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…

Callaway Golf reinvents the spikeless golf shoes

By: 2013. 11. 01.

In this year I have already discussed twice the topic of spikeless golf shoes. In March I wrote about the war between FootJoy and Softspikes and in August about Ashworth's spikeless golf shoes. As we all know the…

Nike Golf’s perception about golf

By: 2013. 07. 02.

Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…

FootJoy wants to rejuvenate

By: 2013. 01. 15.

It is hard to be a market leader, when your competitors are trying to mitigate the gap between you and the market is not growing. FootJoy the market leader golf shoe and golf glove manufacturer is not an…

Titleist’s mother company Acushnet is sold to Fila Korea

By: 2011. 05. 21.

The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company  is just restructuring and want to focus on golf balls…

Would you rent a golf club online?

By: 2010. 02. 19.

In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…

Virtual golf course or an added value service?

By: 2010. 02. 13.

Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…