Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
The golf simulator market is now a significant segment of the golf equipment market that cannot be ignored. Have you taken notice of this? This is not surprising if we are aware of the fact that over the…
I often find that people confuse diversity and inclusion. Let's clarify these concepts before we proceed with the news. Diversity in the workplace entails the recognition and appreciation of the variances in age, gender, ethnicity, religion, disability, sexual…
The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…
The Club at Olde Cypress a private golf club in Southwest Florida has just reopened its 34,000-square-foot clubhouse following the final phase of a major renovation of its interior and on the heels of a full-scale agronomic remastering…
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…