The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
I've got a feeling that social commerce is still in its infancy. The daily deal business has turned out be a tough one for companies like Groupon or LivingSocial. Both of them are struggeling in their own way. LivingSocial…
There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…
Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…