Tag: social commerce

Peter Finch OGIO influencer marketing cooperation

How can Peter Finch help OGIO as Golf Brand Ambassador?

By: 2023. 01. 12.

More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…

Golf Genius Golf Shop for PGA Professionals

What should the Golf Genius golf shop product know to be really useful?

By: 2022. 11. 07.

Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…

Peter Finch The R&A at the 150th Open Championship

What can Peter Finch’s community of 500K+ be good for brands?

By: 2022. 08. 02.

Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

EGCOA vs social commerce

By: 2013. 09. 05.

I've got a feeling that social commerce is still in its infancy. The daily deal business has turned out be a tough one for companies like Groupon or LivingSocial. Both of them are struggeling in their own way. LivingSocial…

New tool for golf sales

By: 2012. 10. 12.

There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…

How Groupon can increase golf course sales?

By: 2011. 06. 18.

Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…