Ryder Cup results on your mobile
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
Golf Marketing
How to lose potential magazine subscribers in a day?
During the Golf Expo 2009 that was held in Munich, Germany, I came across with Golf Business Development, a start-up golf business magazine. After reading couple of copies of the magazine, I decided to subscribe to it. I…
Nike Golf insists on Tiger Woods
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…
Words you should not use on your website
Recently I a came a cross with a golf equipment company, Asbri. As it was not clear for me for first sight what are they exactly (are they producing promotional materials, gadgets or what?) offering, therefore I entered…
Tiger Woods annual 100 million USD sponsorship income in danger
As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…
Affiliate with me and gain new golf club members
By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well. For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…
How much worth to pay for a golf club?
Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…
An ancient golf promotion website
Today I found a website of a golf promotion company, called Links Marketing&Promotions. I felt like I am back in the late 90's. No introduction who they are what are they doing (although from menu names you can…
Golf courses’ media mix and social media – part 2
In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…
Golf courses’ media mix and social media
This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…
Golf loyalty card programs – how it works
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
Are co-branded golf cards the last resort for golf courses?
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
Fresh blood in golf: Powerplay Golf
Golf seems to be constant where history could not change anything to it. Or not? We are always worried by the declining number of golf players in US and elsewhere, plus the average age of player is getting…
Asian golf balls are rising
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
Golf industry’s Superbrands
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
Golf Digest’s latest golf award – so what?
New year, new competition. 64 golf clubs, 46,000 people participated and 600,000 criteria evaluations were collected in the latest survey of Golf World (Golf Digest). Such survey and competition was relevant and useful when there was no online…
LCD loaded golf bags for the sake of brand awareness
As regular ad spaces are losing relevancy and efficiency, advertisers are looking for something unusual and sometimes ambient media solutions. This how LCD loaded golf bag. Well nice idea, BUT in media planning what really matters is the…
Do we need golf industry exhibitions?
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…
Golf Equipment Industry in social media (part 3)
You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…
Golf sponsorship budgets are in danger
As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC. As one of the major…