The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…
We are conitnuing Maria Palozola's previous post where she started to list her 5 key performance factors: 2) Email Marketing All the instructors agreed that growing a big Email List whether it's through private lessons, outings, your website, your newsletter, etc.,…
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…
The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…
In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…
By acquiring Honours Golf, Troon Golf expanded its customer list with 16 golf courses located across Alabama, Florida, Mississippi and North Carolina. Today Troon Golf portfolio consists of 234 golf courses. Bob Barrett, CEO, Honours Golf said " Troon’s worldwide…
Colin Montgomerie has just celebrated last week his 600th Tour appearance at the Turkish Airlines Open. What a nice lifetime achievement: 31 European Tour victories, 8 Order of Merit titles, 2 Senior Major Championships, and played in 8 Ryder Cups.…
Originally Ernie Els planned to open the Els Club Teluk Datai in February 2014, but now he can celebrate the official opening of his first ever golf course creation in Malaysia. The new golf course will be managed and operated…
Yesterday 5 of the world's best golfers (Bubba Watson, Martin Kaymer, Adam Scott, Justin Rose and Rickie Fowler) opened the 10th anniversary of WGC-HSBC Champions. As part of the opening ceremony they received traditional Chinese lanterns from 5…
It will be held in Shangai, China. For the second year running, 40 of the world’s Top 50 golfers will line up in Shanghai this week (November 6-9). It is another sign that China is becoming soon a golf…
As it was expectable Phil Mickelson is continuing to work with Callaway Golf as a Staff Pro. Phil Mickelson has signed a multiyear extension with Callaway Golf. As a Staff Pro, he will continue to play Callaway clubs, a Callaway golf…
Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business…
After 30 years of service, owner and chairman of Direct Golf John Andrew was awarded the prestigious title of ‘Fellow’ of the Professional Golfers Association. This is actually a recognition of John Andrew's contribution to the golf retail business…
It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL…
Cleveland Golf has announced that Keegan Bradley will continue to be their brand ambassador for the coming years. To my surprise Cleveland Golf is so misterious about this sponsorship deal. They have only disclosed that this is a multi-year…
In July Direct Golf UK announced that they are going to enter to a partnership with Sports Direct to be able to grow and expand in Europe. This will not be the first attempt of Direct Golf UK…
By end of October, European Ryder Cup captain Paul McGinley will open his latest golf course design project the North Course, at Portugal’s prestigious Quinta do Lago resort. The official opening ceremony of the €9.6m new layout will be on…
I have just heard a rumour that Tiger Woods might not be able to continue to play as a professional golfer due to his injuries. This is why I thought to analyze a little bit the brand Tiger…