This Girl Can Golf partners with American Golf
There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” This is why I think it is a good…
Golf Business
Patrick Cummins and his team won the Knight Golf Tournament
I rarely write about Indian golf tournament events, but in this case I thought it is worth to write about the Knight Golf Tournament. Knight Golf Tournament took place early this week at the Royal Calcutta Golf Club.…
Inbee Park’s 2nd LPGA victory in 2015
The victory at the 2015 Volunteers of America North Texas Shootout held at the Las Colinas Country Club, in Irving, Texas last Sunday was Inbee Park's 2nd LPGA victory in 2015 ( and her 14th career LPGA title). She closed the game with a…
Smylie Kaufman wins his first Web.com Tour title
I think it is a good day for Srixon, Cleveland Golf and Smylie Kaufman. This was Smylie Kaufman's first Web.com Tour victory at the 2015 United Leasing Championship held at the Victoria National Golf Club, in Newburgh, Indiana. Kaufman’s…
Crown Golf takes seriously the National Golf Month
23 of its clubs will participate in May’s National Golf Month campaign. Crown Golf will offer approximately 7,000 free buckets of driving range balls, 6,000 free coaching slots and 3,000 heavily discounted green fees (starting at £1) to participants…
Tiger Woods visits Hanz Golf Club
Tiger Woods next station after Shanghai on his tour in Asia was Tokyo last Sunday. He met in Hanz Golf Club in Yokohama with 72 young golfers. They were selected via online write-in contest. The folks had to…
Kimberly Cayce becomes COO of Women on Course
Kimberly Cayce’s appointment follows a nearly 200% increase in Women On Course membership in 2014, making it one of the largest golf-related professional development organizations in the U.S. Cayce will manage daily business operations, including membership, marketing, administration,…
May will be the player development month at Troon Golf
In May, Troon Golf is launching its 4th annual "Player Development Month with Get Golf Ready". Troon daily-fee facilities, private clubs and Troon Golf Academies around the world will join together to conduct more than 500 introductory golf clinics…
Tiger Woods in the Nike Campus in Shanghai
Like I wrote yesterday, Tiger Woods will spend his weekend in Shanghai and Tokyo. Tiger Woods was at the Nike campus in Shanghai meeting with employees, young golf athletes and legendary basketball star Yao Ming. As part of the old…
Catch Tiger Woods in Shanghai or in Tokyo if you can!
If you are quick enough, you can catch Tiger Woods in Shanghai today. Tiger Woods will visit Asia from April 24 – 26 to help stoke local interest in the sport of golf and inspire athletes in China and…
Golf’s nearly $70 billion economy
Early this week We Are Golf visited Capitol Hill for the eighth annual National Golf Day to discuss golf’s nearly $70 billion economy (we are little change since 2013; see picture below), $4 billion annual charitable impact, environmental value to local…
ANA Airways gets involved in LPGA sponsorship in 2015
For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…
Hotel Reserva del Higuerón joins Hilton Worldwide
Hotel Reserva del Higuerón has just announced that they signed an agreement with Hilton Worldwide to become the first Hilton branded resort on Spain's Costa del Sol. The rebranded name of the resort will be DoubleTree by Hilton Resort &…
Channels Golf Club is adding a new golf course
Channels Golf Club is planning to expand its operations by adding a 18-hole golf course at Little Waltham near Chelmsford. The new golf course is planned by Swan Golf Designs. The construction on the course will begin in April…
What can Silver Creek Valley Country Club to become a leading private club?
Recently Silver Creek Valley Country Club (San Jose, California) has declared a new objective for this year. Namely, they would like to be among the leading private clubs in the country. Silver Creek Valley Country Club’s improvement plan…
Stacy Lewis re-signs multi year contract with Mizuno Golf
Yesterday Mizuno Golf was happy to announce that they were able sign a multi-year, global contract extension with Stacy Lewis, current No. 3 in the Rolex Rankings. An interesting insight about Stacy Lewis is that she is the 1st…
Put the audience at the HEART of your promotions
My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…
Golf’s direct economic impact in Florida was $8.2 billion in 2013
In the latest Golf 20/20 report I found that golf’s direct economic impact in Florida was $8.2 billion in 2013, an increase from $7.5 billion in 2007. How is this possible when golf participation is declining. In last…
Romain Wattel is joining Nike Golf team
Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…
How will wearable technology change our golf retail experience? – part 2
In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…