Is your Club going to stay afloat?
Your Club is currently sailing on the COVID-19 (coronavirus) seas, but does it sink or stay afloat, and who is now steering the ship, what speed is it going and which direction is it heading? The current COVID-19…
Golf Club Management
How will Troon elevate The Club at ArrowCreek?
The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…
What will golf club committee work look like AFTER the coronavirus crisis?
There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…
What will COVID-19 change in membership marketing in private golf clubs?
It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…
Will coronavirus drive changes in golf club committee work?
When I read Ross Duncan's guest article about the changing role of golf club committee member during the coronavirus crisis, my first question was what will happen after this crisis. Will coronavirus drive changes in golf club committee…
How do golf clubs respond commercially to coronavirus? – Part 5.
I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…
How will the COVID-19 transform the Mauritius golf industry’s future?
Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…
The changing role of a golf club committee member during the coronavirus crisis
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…
A strategic response to the coronavirus crisis
Leaders of golf clubs throughout the world are all wrestling with the same question: "What should we do in response to the impact of COVID-19?" The answer is simple, but it calls for some contemplation: "Don't panic. Resist…
How could Arcis Golf prove its helpfulness?
We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…
How do golf clubs respond commercially to coronavirus? – Part 4.
In the first three parts of my article series, you got insights on how leading golf clubs' leaders are managing and leading their golf club during the coronavirus crisis. This time, I will bring you further insights from…
How to protect our golf club business during the coronavirus crisis?
Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…
How do golf clubs respond commercially to coronavirus? – Part 3.
New week, new ideas about how to manage coronavirus crises in our golf clubs. Probably in the next part of this article series I will be able to share with you best practices from Vietnam too. Just as…
How do golf clubs respond commercially to coronavirus? – Part 2.
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
What will the future bring for Lumine Golf & Beach Club?
Some of us have already heard that the Lumine Golf & Beach Club has got a new Chief Business Director: Agustin Garcia Pascual. He replaced Calle Carlsson who moves on after 10 years at the resort. He joins…
How do golf clubs respond commercially to coronavirus? – Part 1.
With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…
When will LedgeRock Golf Club reopen its 17th hole?
I already told you last year that during 2019, Rees Jones and his team will concentrate on two holes at LedgeRock Golf Club — the downhill, par-3 10th (see photo below), and the uphill, par-4 17th — with plans to adjust other holes…
Why golf club employees need both recognition & appreciation?
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
Who are the winners of 59Club’s 10th Annual Industry Oscars?
The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
The UK Golf Federation’s latest effort for a better environment
I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…