Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
The GEO Foundation has just announced the latest updates and changes in its OnCourse program. These are the new features of the OnCourse program: Annual Sustainability Scorecard - tracks the 32 Sustainability Metrics for Golf, giving clubs easy access…
Ålands Golfklubb´s Castle Course has gone through a major rebuild during 2018 and -19. We are now at the final stretch of the project. Adam Lawrence from Golf Course Architecture visited us and stated that he may have…
I think we can all agree that Eastern European countries are not really considered as typical golf destinations like Spain and Portugal. Some of these countries made a great effort to get on the map of the global…
Abbey Hill Golf Centre, a Burhill Golf and Leisure (BGL) venue in Milton Keynes has successfully achieved GEO Certified status for another 3 years. Tony Hanson, a GEO accredited Independent Verifier, commented in the report: The management at…
The R&A says there are 3 factors which influence the pace of play: The management of play;The course design and set-up;The players. In this interview with Stephen Knoop (Managing Director, Tagmarshal International) I try to get answers on,…
In 2018, 282 delegates participated in the Golf Business Forum 2018. For the Golf Business Forum 2020, the organizers are expecting to attract over 400 delegates from all segments of the golf industry. The Golf Business Forum 2020 will be…
Don't worry the Entrada at Snow Canyon Country Club (founded in 1996) will not be plowed up. The golf course of the country club will undergo a $7 million dollar renovation project led by golf course designer David…
The Arabian Ranches Golf Club (managed by Troon) has just completed its largest enhancement since the opening in 2004. The renovation was undertaken by Desert Landscape, a division of Desert Group, who completed the project two weeks ahead…
If you are a real wine lover then I don't have to introduce Napa Valley to you. In 2018, Napa Valley attracted 3.85 million visitors. The tourism industry generated $2.23 billion in total visitor spending inside Napa County.…
In April I shared with you that Arabella Golf Mallorca is ceasing the sale of plastic water bottles and, instead, will provide players with reverse osmosis purified, mineralized water fountains (see picture above) that dispense both still and sparkling water. Now Al…
As you know, private golf clubs are closing, redeveloping and converting to public play in record numbers. This is why I thought to bring a positive example of the LedgeRock Golf Club (in suburban Philadelphia: 15 minutes southwest…
You might say that the achievement of Nine Bridges is nothing special. However, if I put in contact then you very likely to change your mind. Today there are 538 golf clubs in South Korea. Out of this…
Last month I have already mentioned to you that Saudi Arabia is trying to diversify its economy by moving away from oil by launching the Quality of Life Program. At the same time, Golf Saudi signed cooperation with…
Troon and Seven Canyons have been working together since the summer of 2018. In those days, Troon was asked to help the sales and marketing of the Arizonian golf course and private, gated residential community. As per the…
Just like in 2018, Las Colinas Golf & Country Club competed to be awarded top honors in the “Residential Development – Spain” category at the 2019 European Property Awards. The judging panel of 80 industry experts focused on…
I am excited to share with you that I have been invited by Antti Hiltunen on behalf of the Finnish Golf Managers Association + Finnish Golf Club Owners Association to give a keynote presentation on employee experience development…
The Club Management magazine has named Tony D’Errico, CCM, CCE, the 2019 Club Executive of the Year. A 26-year member of the Club Management Association of America (CMAA), D’Errico currently serves as the Chief Operating Officer of the Quail…
I had the impression that you enjoyed my review of the German Öschberghof. Hence, I thought to interview Alexander Aisenbrey, the Managing Director of Öschberghof. What trends and insights motivated the 60 million Euro upgrade of Öschberghof? Due…
One of the big news was last week that the Swedish Husqvarna Group has announced a venture capital investment in Soil Scout, a Finnish-based IoT start-up providing buried wireless soil monitoring solution. This is why I thought to…